Prasoon Joshi
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Prasoon Joshi, born 16 September 1971 at Almora in Uttaranchal, India, is the regional Creative Director for McCann-Erickson for south and south-east Asia, as well as a lyricist for many popular Bollywood movies; among them Fanaa, Rang De Basanti, Black and Hum Tum, and has also created many advertisements; because of which he has earned the title of "the ad guru of India". He is also an alumnus of Institute of Management Technology, business school located in Ghaziabad in Uttar Pradesh, India.
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[edit] Career
He has been as the lyricist in the following Bollywood films:[1]
- Fanaa (2006)
- Rang De Basanti (2006)
- Black (2005)
- Rok Sako To Rok Lo (2004)
- Phir Milenge (2004)
- Hum Tum (2004)
- Aankhen (2002)
- Lajja (2001)
He has created the advertisements for the following products:[2]
- Coca Cola
- Chlormint
- Asian paints
- Cadbury
- NDTV India
- Pulse Polio Program
- Vacao Scooty
- Close up
- Ponds
His ad-line Thanda Matlab Coca Cola (Cold means Coca-Cola) for Coca-Cola, has been his most famous line, and has even earned him a Golden Lion at the Cannes Film Festival.
[edit] Awards
- He has won the Golden Lion at the Cannes Film Festival.
- He has won the 2002 ABBY Awards for the Best Copywriter and the Best Ad Campaign
- He has won more then 200 advertising awards.
- He has received the Screen award for best lyrics from the film Hum Tum for the song Sason ko Sason.
