MTV New Zealand
From Wikipedia, the free encyclopedia
| MTV New Zealand | |
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| Launched: | August 18 2006 |
| Ownership: | MTV Networks (Viacom) |
| www.mtv.co.nz | |
| Availability | |
|---|---|
| Satellite | |
| SKY Network TV: | Channel 35 |
| Cable | |
| TelstraClear InHomeTV: | Channel 35 |
MTV New Zealand is a New Zealand music channel. It was launched at 6pm on Friday August 18, 2006 with a launch party at Aotea Square, Auckland. MTV is broadcast on channel 35 on Sky Television as well as TelstraClears' InHomeTV. MTV New Zealand is headquartered in Auckland, New Zealand with 22 local staff employed. [1]
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[edit] Programming and Schedule
MTV New Zealand broadcasts flagship MTV programs such as Punk'd, Pimp My Ride, Laguna Beach and The Hills. [2]
Local MTV programs include '[Full Tank]]' hosted by Amber Pebbles and Geoff Bell, and 100% Pure NZ, a local music show dedicated to NZ music releases. [3]
MTV NZ broadcasts a Top 10 "Countdown" nightly, although the Genre changes from one day to the next.
Despite MTV marketing itself as 'Music Television', there are only 3-4 music shows show on MTV within each 24 hour day. Most of the programming is MTV created content that has little to do with music. (Pimp My Ride,Laguna Beach, Full Tank, The Hills, etc.)
[edit] History
From June 1997 to June 1998, MTV was operated in New Zealand as a free to air channel by TVNZ using content from UK version of MTV.
On May 18, 2006 Sky Television announced the launch of a licensed, localised MTV channel, operated by Viacom New Zealand.
The announcement of the channel triggered discussion among the public and in online forums. The channel had the backing of several influential New Zealanders in the music industry including: Ed St. John, President and CEO, Warner Music Australasia; Denis Handlin, Chairman & CEO, SONY BMG Music Entertainment Australia & New Zealand; Andy Murnane, CEO, Dawn Raid Entertainment; and local hip-hop artist Savage. [4]
It commenced full operations on August 16, 2006.
[edit] Website
The website officially launched in July of 2006 and only showed a promo for the channel (which related to cows and cow milk which makes people do strange things), a form to win tickets to the 2006 VMA's, VJ search and launch party info.
The full site launched with the channel on August 18, 2006 and includes a home page with MTV New Zealand promos and when you enter the site it contains news, features, competitions, interactive forums, a page on MTV Full Tank and more.
[edit] References
- ^ "For the first time in NZ’s history MTV is YOURS", Scoop, 2006-07-20.
- ^ "For the first time in NZ’s history MTV is YOURS", Scoop, 2006-07-20.
- ^ "Ready to run with MTV", Herald, 2006-07-28.
- ^ "SKY Television Media Release", SKY TV, 2006-05-18.
