Dreft
From Wikipedia, the free encyclopedia
Dreft is a popular laundry detergent in the United States, Canada, and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent in the United States.
Upon its inception, Dreft was touted as a significant improvement over the soap suds of the day, but it proved best at treating only lightly soiled clothes and not heavy loads. Since the 1940s, Dreft has been targeted at washing linens for the baby.
The term "dreft" has entered the vernacular as a synonym for feces, as newborns tend to produce copious amounts of it.
The slogan for Dreft is "For a Clean You Can Trust" and it is generally marketed to mothers of newborns.
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| Procter & Gamble Co. | |
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Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A.G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo |
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Brands: Always | Ariel | Bounty | Braun | Charmin | CoverGirl | Crest | Downy | Dreft | Duracell | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Iams | Ivory | Max Factor | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Swiffer | Tampax | Tide | Torengos | Zest |
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Annual Revenue: $55.4 billion USD ( |
