Charmin
From Wikipedia, the free encyclopedia
Charmin (pronounced SHAR-min) is a brand-name of extra-soft toilet paper owned by Procter & Gamble.
The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin, USA. The toilet paper was described as charming, thus, the name still used today.
Older advertisements featured the fictional grocer Mr. Whipple who told customers, "Please don't squeeze the Charmin!". Newer advertisements focus on animated dancing bears happily preparing to use Charmin Ultra in the woods, a semi-subtle reference to the older vulgar expression, "Does a bear shit in the woods?" The new catchphrase is, "With Charmin Ultra ... less is more."
[edit] The Charmin Bear
The concept of the 'Charmin Bear' was dreamt up in 2000 for a new animated advertising campaign called “Call of Nature." This coincided with the launch of Charmin in Canada, a country inhabited by many species of bears found in woodlands, lakes, provincial parks and occasionally in urban areas.
The following year Charmin introduced 'adorable' cubs as part of its animated television commercials.
[edit] 'Less is More' - The Charmin-Ultra jingle
The lyrics are as follows:
Hey little fella got to change your touch, what you thought was enough, might be too much;
see, it's more cushionny than ever before, with Charmin-Ultra, 'Less is More'.
When we say 'less is more,' less is more; It's more absorbant than the regular-rippled brand for sure
What you used to love now, you're gonna adore, With Charmin-Ultra, 'less is more'.
Cha-cha-cha-charmin.
The jingle, which is accompanied by synthesized 1980's style brass instruments and keyboards, features animated on-screen action including the daddy bear giving one of his sons a new brand of toilet paper, which he subsequently attempts to try out. Excited by the toilet paper's new soft touch, he breaks into an impromtu dance, which the other bears soon join in with.
[edit] External link
| Procter & Gamble Co. | |
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Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A.G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo |
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Brands: Always | Ariel | Bounty | Braun | Charmin | CoverGirl | Crest | Downy | Dreft | Duracell | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Iams | Ivory | Max Factor | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Swiffer | Tampax | Tide | Torengos | Zest |
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Annual Revenue: $55.4 billion USD ( |
