Philip Kotler
Z Wikipedii
Philip Kotler to jeden z nawybitniejszych współczesnych ekonomistów, specjalista z zakresu marketingu. Dyplom obronił na uniwersytecie University of Chicago, a doktorat w Massachusetts Institute of Technology (MIT) - obie prace z ekonomii.
[edytuj] Bibliografia
- Principles of Marketing, 11/E (2006, współautor: Gary Armstrong)
- Marketing Management, 12/E (2006, współautor: Kevin Lane Keller)
- Instructor's Edition, 10/E (2004)
- Marketing Management, 11/E (2003), współautor: Gary Armstrong)
- Kotler on Marketing: How to Create, Win, and Dominate Markets (1999)
- Marketing Management: An Asian Perspective (1998)
- High Visibility: The Making and Marketing of Professionals into Celebrities (1997)
- The Marketing of Nations: A Strategic Approach to Building National Wealth (1997)
- Standing Room Only: Strategies for Marketing the Performing Arts (1997)
- Marketing Management: Analysis, Planning, Implementation, and Control (1996)
- Marketing: An Introduction (1996)
- Marketing for Hospitality and Tourism (1995)
- Strategic Marketing for Nonprofit Organizations (1995)
- Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (1993)
- Social Marketing: Strategies for Changing Public Behavior (1989)
