Zyman Institute of Brand Science
From Wikipedia, the free encyclopedia
The Zyman Institute of Brand Science (ZIBS) is an independently managed organization within the Goizueta Business School at Emory University.[1]
Founded in 2004, its stated aim is to "pursue the advancement of brand-driven business performance." The Institute claims that its network of international scholars lead the development of new knowledge and insights for managing persistently profitable brands. It also asserts that it "works collaboratively with its sponsors, other universities, research organizations, and its corporate members to devise cross-disciplinary solutions for managing real world problems in brand strategy."[1]
[edit] References
- ^ a b "About Us", ZIBS website. Article retrieved 2006-11-05.
