Twinlab
From Wikipedia, the free encyclopedia
| Twinlab Corporation | |
 |
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| Type | Private |
|---|---|
| Founded | 1968 |
| Headquarters | American Fork, Utah |
| Industry | Health products |
| Website | www.twinlab.com |
Twinlab Corporation is an American company that manufactures and markets vitamins, minerals, and bodybuilding supplements. It was originally founded by David and Jean Blechman in 1968 and run by them and their sons – Neil, Brian, Ross, Steve and Dean. Using experience gained from over 20 years as a pharmaceutical salesman, David Blechman named the company for his two sets of twins and started marketing a liquid protein supplement from their family garage. Sales of Twinlabs' only product skyrocketed in the 1970s, in part from the success of a 1976 book entitled The Last Chance Diet--When Everything Else Has Failed: Dr. Linn's Protein-Sparing Fast Program. Dr. Robert Linn was a Pennsylvania osteopath, who had begun prescribing for his overweight patients a program of fasting and four- to six-ounce daily doses of liquid protein. His book sold extremely well, and Dr. Linn's diet became the latest weight-loss fad diet. This led to increased sales for Twinlab's liquid protein. As with many fad diets, the fasting/liquid protein craze came to a halt when in late 1976 and early 1977 there were reports of the deaths of 58 people who had followed Linn's diet.
Following a U.S. Food and Drug Administration (FDA) investigation the associated coverage of the popular diet and its potential side effects by Newsweek, Parents' Magazine, and Science Digest, the liquid protein market bottomed out, and Twinlabs revunues declined sharply forcing the company to cut nearly all of it's 150 person workforce.
In the 1980's Twinlab branched out formulating new vitamin and nutritional supplements and purchased a bodybuilding magazine called Muscular Development.
David Blechman retired in 1996, and passed the title of CEO to his son Ross, while the other sons were installed as corporate officers. He died on July 7, 2000. In 2001 Twinlab sold Muscular Development to Steve Blechman who then resigned from Twinlab.
After slumping sales in 2002[1],[2], the company filed a voluntary petition for Chapter 11 reorganization with the U.S. Bankruptcy Court for the Southern District of New York in September 2003. In 2004, Twinlab Corp., Twin Laboratories Inc. and Twin Laboratories (UK) Ltd. were purchased for $65 million by IdeaSphere Inc. Twinlab is based in Hauppauge, New York with manufacturing facilities in Utah.
According to its website Twinlab "... is a leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a complete line of vitamins, minerals, nutraceuticals, herbs and sports nutrition products.[3]" Twinlab currently produces more than 500 different products [4].
