The Sales Benchmark Index
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| The Sales Benchmark Index | |
| Slogan | Data Driven Decision Making |
|---|---|
| Type | LLC |
| Founded | 2006 |
| Headquarters | Atlanta, GA |
| Industry | Sales Benchmarking, Sales Force Optimization |
| Products | Sales Benchmarking, Expense Reducer, Revenue Accelerator |
| Website | www.salesbenchmarkindex.com blog.salesbenchmarkindex.com |
The Sales Benchmark Index is a sales optimization firm that leverages the discipline of benchmarking. Only after an objective sales benchmark has been conducted is a firm is in a position to use data driven decision making to identify the changes needed to improve areas of under performance. Proper implementation of these changes results in the simultaneous acceleration of top line revenue growth and reduction in the cost of sales leading to world class achievement in sales productivity.
[edit] Background
Benchmarking is a widely deployed management best practice used in corporate America today. Typical applications can be found in manufacturing where quality can be measured by objectively comparing Six Sigma statistics across an industry, or in the finance department where capital efficiency can be measured by using financial ratio analysis to understand how it performs against its peers. Benchmarking can do for a sales and marketing department what it has done for these other functions.
