The Hamburger Patch
From Wikipedia, the free encyclopedia
The Hamburger Patch is part of the fictional city of McDonaldland used in an advertising campaign to promote McDonald's to children in the United States since 1971. Hamburgers in McDonaldland were anthropomorphized characters which "grew" like fruit on plants from the Hamburger Patch, and were picked by characters such as Ronald McDonald and the Hamburglar.
Advertisements featuring the Hamburger Patch were shown as evidence during the McLibel court case in the United Kingdom. During questioning by defendants, McDonald's Senior Vice President of Marketing David Green admitted that showing the reality of meat production "would not be very appetizing". The Hamburger Patch also featured in books and toys used to promote McDonald's.
