The Fourth Network
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The Fourth Network is a non-fiction book about the history of the Fox television network. It was written by Daniel M. Kimmel and published in 2004.
The Fourth Network, details the entire history of FOX (up until the 1999-2000 broadcast season, with events happening afterward included in an epilogue).
Many times throughout the book Kimmel makes a point of how Fox, in about 20 years of existence, radically changed the standards by which network television stations in America operate, such as putting an emphasis on looking at demographics in show ratings as opposed to overall viewership, and working with cable television suppliers in order to attain a broader audience.
While much of the book, which is laden with interviews of former network executives, deals with the network's prime time programming, some material is left to the network's other endeavors, both successful and un-successful, such as Fox's stunning acquisition of the rights to NFL games, the start-up of the Fox Kids Saturday morning cartoon block, as well Fox's failed attempts at a morning show and late-night talk shows.
The book won the Cable Center award for best book of 2004.
