Terry's Chocolate Orange

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Packaging of the Chocolate Orange

Terry's Chocolate Orange is a popular chocolate product manufactured by Kraft Foods, originally sold only in the United Kingdom, but now sold all across the world. It is a spherical ball of chocolate mixed with orange oil, divided into "segments", similar to a real orange, and wrapped in orange-coloured foil. As the segments, when packaged, are stuck together firmly, the traditional method of getting ready to eat them is, prior to unwrapping the ball, tapping it lightly on a hard surface causing the segments to separate from each other.

1 Advertising
2 History
3 Product range
4 External links

[edit] Advertising

It is known for its uniqueness and unusual marketing, which is usually at its heaviest around Christmas. Famous marketing include the phrases "tap and unwrap", "It's not Terry's, It's Mine", or "Don't tap it… Whack it!" (showing Dawn French hitting the chocolate with a rolling pin) and unusual words such as Segsations which are individual segments of chocolate in all different flavours: milk chocolate, puffed rice, honeycomb, cornflake, and a "double seg" of layered milk and dark chocolate. Many of its television advertisements feature the actress Dawn French.

[edit] History

Its history dates back to the 1920s, when the so-called "Chocolate Apple" was first produced. The orange was launched in the 1930s and was much more popular than the apple, leading to the apple's phasing out in the early 1950s. On September 30th 2005 the former Terry's Factory in York closed its doors for the last time with the loss of 350 jobs, with production moving out of York and the UK for the first time to existing Kraft Foods facilities in Sweden, Belgium, Poland and Slovakia.