Sweetbay Supermarket
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Sweetbay Supermarket is the name of a United States supermarket company in central Florida, owned by Delhaize Group. Sweetbay started as a spin-off of Kash N' Karry; however, all Kash n' Karry stores will be reportedly rebranded as Sweetbay over the next three years. The first of the new Sweetbay Supermarkets opened in Seminole (Pinellas County) on November 6 and in Ft. Myers markets in December 2004.
Sweetbay is modeled after Hannaford, a New England supermarket chain also owned by Delhaize, incorporating store design, logo/branding elements, price points, and a no-loyalty-card "everyday price" program from its northeastern sister company. Additionally, Sweetbay stocks Hannaford-branded products as its generic store brand [1].
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