Stila
From Wikipedia, the free encyclopedia
Stila is an American cosmetics brand created by Hollywood makeup artist Jeanine Lobell.
Stila was purchased by the Estée Lauder Companies in 1999 but, in 2005, the cosmetics giant decided to sell the brand. In April 2006, Lauder sold Stila to an affiliate of Sun Capital Partners of Boca Raton, Florida. The brand continues to operate, using the name Stila Corp.
In the United States, Stila had been carried in stores including Nordstrom, Saks Fifth Avenue, Barneys New York, Bloomingdale's, and Sephora, as well as three dedicated boutiques in California. As a result of the new ownership, the brand will continue to be sold on its website and at Sephora, but will be pulled from most of its brick-and-mortar retail outlets, including Nordstrom.
The brand's name, pronounced STEE-la, was derived from the Italian word "stilare," which can mean "to pen." Recently, the website has said the word "Stila" is a feminine twist on the word "style."
The brand's image is youthful, whimisical and witty, with marketing, advertising and the Web site featuring illustrations by Caitlin Dinkins. Instead of models or celebrities, the trademark "Stila Girl" illustrations are used as the company's "face". Many products are packaged in recyclable and biodegradable paperboard.
Popular products include eyeshadows, known among cosmetic aficionados for their blendability, and Lip Glaze, a lip gloss in a twist-up brush available in flavored shades such as watermelon, grapefruit, and apricot. Stila products are very popular for young teens as well as adults, as they can be used very lightly for a more natural look, but are easy to manipulate for stronger and more dramatic effects.
