Severn Sound

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**Severn Sound**
Broadcast area	Gloucester, Cheltenham and Stroud
First air date	October 23, 1980
Frequency	102.4 MHz, 103.0 MHz
Format	Contemporary
Owner	GCap Media

Severn Sound is an Independent Local Radio station that broadcasts throughout Gloucestershire in the United Kingdom. It plays an eclectic mixture of contemporary music, "from the 80s, 90s and today", according to its own frequently-played jingle.

The station operates two 4x4s - the "Black Thunders" for outside broadcasts. Severn Sound started transmissions on October 23rd 1980 from its first studio at the Old Talbot pub in Eastgate Street Gloucester. The original broadcast crew were Alan Roberts (Head of Music) on Breakfast, Christopher Musk Mid Mornings, Eddie Vickers Station Programme Controller Lunchtime News and Topical programme, Laura de Vere Afternoon Show, the late Steve Ellis drivetime, a variety of local presenters took on the specialist music shows during the evenings and Roger Tovell on the Late Show. Andy Westgate and Pat Cory joined about a year in as Laura de Vere left the station. Severn Sound owners were a locally based consortium of businessman with the Managing Director Graham Moon formerly of DJM Records who committed suicide just a year after the station launched. One notable Director was the writer Dennis Potter who played an active role in the station's early years and lived in Ross on Wye. The Station was sold to the Chiltern Radio Group after some resistance in 1988 and later taken over by the GWR group in the early 1990's. The transmitter is at Churchdown Hill, just west of the M5; the same transmitter of Radio Gloucestershire.It is noted that Severn Sound often broadcasts the same content as Wyvern FM, BRMB and Beacon Radio because all 4 radio stations are owned by Gcap Media.