Setra
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Setra is an Neu-Ulm, Germany-based manufacturer of commercial buses and touring coaches, and latterly a subsidiary of DaimlerChrysler.
The name 'Setra' comes from "Selbsttragend" (self supporting). This refers to the integral nature of the construction of the vehicles back in the 1950s when competitor vehicles still featured a separate chassis and body (often manufactured by separate companies). It is possible that, with an eye to export markets, the company was mindful that for non-German speakers, the name 'Kässbohrer' is difficult to pronounce.
Setra also produced pneumatic rifles between 1960 and 1980.
The first Setra bus, the Type S 8, was introduced in April 1951 at the German Internationale Automobil-Ausstellung. It featured a self-supporting body designed by Otto Kässbohrer, a concept now featured in most modern buses.
Since 1995, Setra is a member of the EvoBus GmbH.
[edit] Current rivals
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| Members and holdings of DaimlerChrysler : |
|---|
| Chrysler Group: Chrysler | Dodge | Jeep |
| Defunct Marques: Barreiros (1959-1978) | Commer (1905-1979) | DeSoto (1928-1961) | Eagle (1988-1998) | Fargo (1920-1972) | Hillman (1907-1976) | Humber (1898-1975) | Imperial (1955-1975, 1981-1983) | Karrier (1908-1977) | Plymouth (1928-2001) | Simca (1934-1977) | Sunbeam (1901-1976) | Singer (1905-1970) | Valiant (1960-1966) |
| Mercedes Car Group: Global Electric Motorcars (GEM) | Maybach | Mercedes-Benz | Mercedes-AMG | Smart |
| Commercial Vehicle Brands: Freightliner | Mercedes-Benz | Mitsubishi Fuso Truck and Bus | OriOn | Setra | Sterling Trucks | Thomas Built Buses | Western Star |
| Participations in: EADS (30.17%) | Mitsubishi Fuso Truck and Bus (85%) | Freightliner | McLaren Group (40%) |
