Rotis
From Wikipedia, the free encyclopedia
- The correct title of this article is rotis. The initial letter is shown capitalized due to technical restrictions.
The rotis typeface was developed in 1988 by Otl Aicher, a renowned German designer and consultant. The four basic rotis designs were created within an extended typeface family concept and contain:
- rotis serif (antiqua) — with full serifs
- rotis semi-serif (semi-antiqua) — with hinted serifs
- rotis semi-sans (semi-grotesk) — without serifs but line width variation
- rotis sans (grotesk) — without serifs and without line width variation
The font's name came from the german town of Rotis, where Otl Aicher lived. Unlike the town's, the font's name is written in minuscules, since Aicher thought of capital letters as a sign of hierarchy and oppression.
Accenture currently uses rotis in their logo, as well as in all advertising. [1]
