Rent-A-Wreck
From Wikipedia, the free encyclopedia
Rent-A-Wreck is a car rental company that is primarily known for renting used cars at discount prices. They are also known for accommodating younger drivers to whom many other car rental companies will not rent. They charge less than normal rental companies, mostly because the cars they rent are older than the competition and have certain cosmetic flaws.
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[edit] History
In 1973, founder Dave Schwartz owned a used car lot in Los Angeles. He was approached by a woman who needed a temporary vehicle for a few months, but couldn't afford the prices at the major rental companies. Schwartz agreed to sell her one of his used cars, then buy it back from her at the end of her stay.
Struck by the idea of renting his used cars out, Schwartz began the Rent-A-Wreck company. The business caught on for a number of reasons aside from the lower prices. Schwartz was known for his honesty in describing the flaws of his rental cars, and the business also became a popular destination for celebrities who were looking to keep a low profile by leaving the limo at home.
Although Schwartz was cautious about expanding, by the late 1970s he decided to sell franchises under strict and selective conditions. The first Rent-A-Wreck franchise was sold in 1978, and in 1999 they opened their 400th.
[edit] Company Motto
"Don't Let the Name Fool You"
[edit] Racing
Rent-A-Wreck sponsors the Sullivan Pulling team in the American Tractor Pullers Association.
[edit] Franchising
Rent A Wreck Sells Franchises for $8,500 per location. The ongoing fees collected from the franchisee include a nominal per unit license fee and a national advertising fee. Each are paid per month.
[edit] External links
| Major car rental companies | |
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Dollar-Thrifty: Dollar - Thrifty Independents: Auto Europe - Hertz - Europcar - Enterprise - Kemwel - Rent-A-Wreck - Sixt |
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