POM Wonderful
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POM Wonderful | |
Type | Privately held company |
---|---|
Founded | Unknown |
Headquarters | Los Angeles, California, United States of America |
Key people | Lynda and Stewart Resnick |
Industry | Foods |
Products | Fruit juices, tea |
Website | www.pomwonderful.com |
POM Wonderful is a privately owned company and brand of pomegranate juice, advertised as one of the most powerful naturally-occurring antioxidants. It is sold in distinctive double bulb-shaped bottles. Its taste has been described as similar to cranberry juice.
It was released in 2002, and founded by Lynda and Stewart Resnick.
POM Wonderful is made from the "Wonderful" variety of pomegranate, which is grown in the U.S. state of California, and has a particularly sweet flavor in comparison with other varieties.
The company has receieved some negative publicity due to its use of animal testing, purportedly to prove its products' beneficial nature. Whereas other juice companies such as Welch's have ceased such tests, POM Wonderful remains steadfast and has even brought suit against animal rights activists who protest their actions.[1]
[edit] External links
- POM Wonderful - The Official Web-site for POM Wonderful Pomegranate Juice