Now and Later
From Wikipedia, the free encyclopedia
Now and Later is a brand of chewy fruit-flavored taffy-like product which is organized into squares packaged in colorful paper. The candy is sold in packages containing 3 plastic-wrapped packs of 6 Now and Laters each, with each plastic-wrapped pack containing a different flavor.
The slogan "Hard 'N Fruity Now and Soft 'N Chewy Later" can be found on the package. Now and Laters are initially tough to chew when placed in the mouth, but eventually soften and resemble taffy.
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[edit] History
Now and Laters were introduced by the Phoenix Candy Company in 1962. The original Now and Laters flavors were Red, Green and Blue. However after the buyout by Beatrice Foods in 1978 the colors were changed to the more PR-Friendly Strawberry, Apple and Grape. Throughout its lifetime, Now and Laters have added many new flavors, including the flavor "Green Tingleberry" which is considered by many to be a rather unfortunately named flavor from a public relations perspective.
Since 2002[1], the candy has been manufactured by Farley's and Sathers Candy Company. 16 flavors are currently available.
[edit] Controversy
Now and Laters have been accused of resembling Starbursts. However, it should be noted that Now and Later has been on the market for longer than Starburst has.
[edit] Flavors
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It has also been confirmed that three new flavors are soon to come out, based around the colors Brown, Orange and Indigo.
[edit] April Fools Day
There were also three flavors released for April Fools' Day, 1983:
- Broiled Salmon
- Chicken-Fried Steak
- Huevos Rancheros
