Manifesteange Metamorphose temps de fille
From Wikipedia, the free encyclopedia
Manifesteange Metamorphose temps de fille (Shortened to Metamorphose temps de fille, Metamorphose or Meta) is the name of a Japanese clothing boutique chain created in 1997 by the current president of Metamorphose and its designer, Kuniko Kato. Metamorphose specializes in the Lolita fashion and like Baby, The Stars Shine Bright, their main focus is the subcategory Sweet Lolita.
Contents |
[edit] Name origin
Metamorphose's website wrote that: '"Manifesteange" means the advent of an angel. "Metamorphose temps de fille" means the time of transformation into a little girl.' [1] The fictitious word Manifesteange is thought to be taken from the word manifestation or to manifest, and metamorphose from metamorphosis, which means to go through a drastic change. Metamorphose state they have used the French language to coin the phrase "Manifesteange Metamorphose temps de fille"; however the French is worded with grammatical errors. The full name of Manifesteange Metamorphose temps de fille literally means The Angel Who Transforms Into the Time of the Little. This is due to being translated directly from Japanese grammar. In Japanese; the expression Chisai toki means in 'little' time, which is used in place of the English expression 'When i was young'. Metamorphose defend the mistranslation by saying that 'because we invented the name ourselves, we feel there are so many different nuances and connotations that can be read into it, and we invite you to create your own' [2]
[edit] Brand concept
'Almost everyone has the desire to “transform” one’s self, be it into an angel, someone who is more elegant, or even back to the time they were a little girl. With this concept in mind, we created the Metamorphose brand. In order to assist you in your “transformation”, while not being a slave to the current fashion, we continue to conceive cute EGL fashion' states metamorphose's website. [3] Metamorphose are possibly the most imaginative of all the Japanese Lolita brands; they have developed a label within western lolita circles as being creative by bringing out prints such as the Punkma rabbit and bear cameo and having untraditional (in lolita fashion terms) cuts of clothes. Metamorphose seems to be the most accessible Japanese Lolita website to foreign customers. They have a translation of their website in English, ship abroad and accept Paypal. They also have a 'point' loyalty scheme. Because Kuniko Kato herself may be considered 'plus sized' in Japan, many western girls find Metamorphose's clothes an easier fit than other brands whose clothes tend to run a lot smaller. Many 'plus sized' western girls have found that Metamorphose clothes (one size only) can fit quite comfortably.
[edit] Go! Go! Lolita chan!
Go! Go! Lolita chan! Is Metamorphose's news and information page in the English version of their site. It is divided between News and Tidbits, Pictures of you and us and Metamorphose lovely characters. News and Tidbits relates to upcoming collections and their pre-orders, shop holidays, sales and lucky packs. Sometimes it takes the form of a conversational blog and it occasionally contains recomended reading and advice on co-ordinating the lolita fashion. Pictures of you and us contains galleries of modeled co-ordinates and a world map that shows the location and pictures of their worldwide customers. Metamorphose Lovely Characters contains pictures and information on Metamorphose's mascots: Pan-kuma the bear and Ra-bitch-chang the rabbit.
