Les Schwab
From Wikipedia, the free encyclopedia
Les Schwab is both the chain of tires stores based in Prineville, Oregon and the name of the man (born October 3, 1917 in Bend, Oregon) who founded the company in 1952. As of 2006, the Les Schwab Tire Center chain operates more than 400 stores in California, Idaho, Montana, Nevada, Oregon, Utah, and Washington, does more than $1.5 billion in sales each year, and, according to the AP, is the number two private tire retailer in the United States.
In the Pacific Northwest, the flashy red and yellow signs are easily recognized. The company is also known for its well-groomed dress code including above the collar hair cuts, associates who sprint to customers’ vehicles as they pull in to park, the annual February “Free-Beef” promotion designed in 1963 to boost sales during slow winter months, the closing of all Les Schwab stores on Sundays, and the “If We Can’t Guarantee It, We Won’t Sell It” slogan recited by Mr. Schwab himself, in nearly all the company’s television ads.
