Latrobe Brewing Company
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| Latrobe Brewing Company | |
|---|---|
 Latrobe Brewing Company viewed from Ligonier Street |
|
| Location | Latrobe, Pennsylvania USA |
| Owner | Labatt USA |
| Year opened | 1893 |
| Active Beers | |
| Rolling Rock Extra Pale | Pale lager |
| Rock Green Light | Light pale lager |
Latrobe Brewing Company, founded in 1893, was one of the largest breweries in the United States and the maker of Rolling Rock beer. It was purchased by Labatt Brewing Company in 1987, which in turn was purchased by the Belgian brewing conglomerate InBev in 1995.
In May 2006, InBev announced that it was selling the Rolling Rock brands to Anheuser-Busch, the largest brewer in the United States. This sale, however, excluded the Latrobe Brewing Company[1], leaving an uncertain future for the Latrobe brewery, which only continued producing the Rolling Rock Brands through July 31st, when production was moved to an Anheuser-Busch facility in Newark, New Jersey.[2]
On June 21, 2006, InBev signed a letter of intent with City Brewing Company from LaCrosse, Wisconsin, "giving it exclusive rights for an undetermined time to negotiate a purchase of the plant." City Brewing currently operates the historic G. Heileman Brewery in LaCrosse.[3]. However, with the sale of the plant still in limbo, the Latrobe Brewing Company plant officially shut down on July 31, 2006, and the plant currently sits idle.[1]
In September of 2006, City Brewing Company from LaCrosse, Wisconsin agreed to purchase the brewery[2].
[edit] References
- ^ InBev said to put Rolling Rock beer on the block. MSNBC/Reuters (March 22, 2006). Retrieved on May 19, 2006.
- ^ Sale puts Latrobe Brewing jobs up in air. Pittsburgh Post-Gazette (May 19, 2006). Retrieved on May 19, 2006.
- ^ Wisconsin brewer may buy Rolling Rock plant. Pittsburgh Post-Gazette (June 22, 2006). Retrieved on June 25, 2006.
[edit] External links
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