Ladder of opportunity
From Wikipedia, the free encyclopedia
The ladder of opportunity is a catchphase coined by Mark Latham, former Australian House of Representatives Member for Werriwa, to describe the process of social advancement or the elevation to higher social classes of Australian citizens. After defeating Kim Beazley for the role of Leader of the Opposition, Mark Latham coined the political slogan in his first press conference to describe what he stood for as Labor leader and alternative Prime Minister.
The ladder of opportunity was a phase to inspire middle class 'aspirational' Australian voters. Mark Latham recognised that the primary concern of voters was personal economic advancement, and coined an easy-to-understand phase to capture the minds of the traditional Labor voter.
