IDEO
From Wikipedia, the free encyclopedia
IDEO is a design consultancy based in Palo Alto, California, with other offices in San Francisco, Chicago, Boston, London, Munich and Shanghai. According to its web site, it is focused on helping its clients innovate. This is manifested through the design of products, services, environments, and digital experiences.
IDEO was formed in 1991 by a merger of three established design firms: David Kelley Design (founded by David Kelley, who is also a professor at Stanford University), ID Two (founded by Britain's Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall, also from Britain). The firm is now wholly owned by Steelcase, the world's largest office furniture maker[citation needed]. The founders of two of the three predecessor companies are still involved in the firm. The current CEO is Tim Brown.
The firm employs approximately 450 people in the disciplines of Human factors, Mechanical, Electrical and Software Engineering, Industrial Design, and Interaction Design. IDEO is active in many fields of design. It has worked on thousands of projects for a myriad of clients in the consumer, computer, medical, furniture, toy, office and automotive industries. Notable examples are Apple's first mouse, Microsoft's second mouse, the Palm V PDA, and Steelcase's Leap chair. Major clients (as of 2004) include Procter & Gamble, PepsiCo, Microsoft, Eli Lilly, and Steelcase.
In 1999, the firm was the subject of the "Deep Dive" episode of ABC's Nightline, as they redesigned a shopping cart in five days. In 2001, IDEO's general manager Tom Kelley wrote 'The Art of Innovation,' and more recently, 'The Ten Faces of Innovation.'
IDEO has won more of the BusinessWeek/Industrial Designers Society of America Industrial Design Excellence Awards than any other firm.
[edit] External links
- IDEO web site
- Podcast interview with IDEO founder David Kelley (from iinnovate)
- Business Week's article on IDEO
- Darwin Magazine's article on IDEO
[edit] Other firms providing similar services
- CRE8-designstudio taipei
- One & Co
- Smart Design
- Sparkfactor Design
- MOTO Development Group
- Design Continuum
- I.D.milano Product Development
- Ziba Design
- Lunar Design
- Speck Product Design
- Astro Design
- Slingshot Product Development Group
- Frog Design
- Teague Design
- Design Concepts, Inc.
- Lakeside Product Development
- REM Design
- Cesaroni Design
- Davison International
- Wilddesign
- Herbst LaZar Bell
- Alchemy Labs Inc.
[edit] Also
Ideo can refer to an ideo locator, commonly expressed as the "you are here" dot or arrow on maps.
