Honeycomb (cereal)
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Honeycomb is a breakfast cereal made by Post Cereals. It consists of honey-flavoured corn cereal bits in a honeycomb shape. It is wheat free.
An additional variation has also been created, Strawberry Blasted Honeycomb, which has added strawberry flavoring.
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[edit] Advertising and marketing
During the 1980s, television commercials featured a string of visitors to a clubhouse called the Honeycomb Hideout. The visitor would arrive, initially hostile, and exclaim a need for a "big" taste. The kids in the clubhouse would introduce the visitor to the cereal, winning the visitor over, examining the size of the cereal bits with a tape measurer and singing the jingle:
- Honeycomb's big,
- Yeah, yeah, yeah.
- It's not small,
- No, no, no.
- Honeycomb's got
- A big, big taste.
Its mascot became Crazy Craving in 1995, a wild-haired character of unknown species that rabidly craves Honeycomb cereal. Crazy Craving is the cereal's current mascot. Prior to Crazy Craving, the cereal's former mascot had been The Honeycomb Kid.
[edit] Honeycomb Hideout
The Honeycomb Hideout is a fictional clubhouse used in American television promotion of Honeycomb cereal during the 1970s and 1980s. The shack was about 8 ft by 8 ft in size and built of scrap lumber. At the Honeycomb Hideout, neighborhood kids would gather, typically two boys and two girls, with the main activity centered on eating Honeycomb cereal. The Honeycomb Hideout was home to a robot. In later commercials, the Hideout would be terrorized by threatening musclemen (the most notorious of them being André the Giant), who would invariably proclaim "My name is big ____, and I want a big cereal!" and attempt to rob the Honeycomb Hideout but would become more amiable after being fed cereal. At some point, the kids would break out into the signature song:
"Honeycomb's big...yeah yeah yeah! It's not small...no no no! Honeycomb's got...a big big bite! Big big taste in a big big bite!"
During the 1980s, a club for children existed. It was titled the Honeycomb Hideout Club in which members received badges, membership cards and the like.
[edit] Triva
In the Futurama episode The Sting, the crew of the Planet Express ship are sent to collect valuable space honey from a space bee hive, the final mission of the previous crew. Bender and Hermes have the following conversation.
- Hermes: "Honeycomb big. Yeah, yeah, yeah."
- Bender: "It's not small?"
- Hermes "No, no, no."
Later, in the same episode, Leela announces the crew has discovered "the Honeycomb Hideout".
Another episode has Bender growing to staggering proportions. When discovered by Fry, he exclaims, "I'm a big robot, and I need a big cereal!"
[edit] See also
[edit] Ingredients
As per the product's ingredient list, it is made of: Corn flour, sugar, oat flour, refined sugar syrup, honey, salt, mono-and-diglycerides, colour (contains tartrazine). BHT is added to the packaging material to help maintain freshness.
Recently, "Bran Blend", defined as whole grain corn flour and corn bran, has been added to the ingredient list. This addition has also coincided with a near-tripling of the fiber content shown on the nutrition label (from originally about 1g to 3g per serving) and the inclusion of Honeycomb cereal in Kraft's Sensible Solution program. Aficionados of Honeycomb cereal claim to be able to taste the difference.
[edit] External links
- Cereal.com - Honeycomb cereal information including Honeycomb snack recipes.
- Kraft Foods
- Kraft Foods nutritional information for Honeycomb cereal
- Food Facts - Older nutritional information for Honeycomb cereal
- History and description of Honeycomb cereal and its marketing identity - includes photos and a recollection of the Honeycomb Hideout
