Hennessy
From Wikipedia, the free encyclopedia
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For other uses, see Hennessy (disambiguation).
Hennessy is a leading, and oldest, manufacturer of cognac, a type of distilled wine ('Brandy').
Hennessy was born when Irishman Richard Hennessy, who had been a mercenary for the French King, was compensated with land in the town of Cognac in France in 1765 and started a trading business, initially sending liquor back to Irish friends and relatives. His son, James Hennessy, expanded the business into the brandy production with which the town is now synonymous. The business was renamed James (or Jacques) Hennessy and Co. - A name the company retains today. The company has been managed by successive generations of Hennessys (now it is eighth generation). Ownership has changed over the years though. In 1971 Hennessy merged with Moët et Chandon. In 1987 the drinks group then merged with fashion house Louis Vuitton to create what is now the world's largest luxury goods business: LVMH.
Hennessy currently sells about three million cases of cognac each year. Recent innovations include trying to broaden the appeal of the drink beyond its traditional base of older drinkers, by introducing new products such as "Pure White" and "Fine de Cognac" and marketing them accordingly. Cocktail recipes have also been popularized, such as combining Hennessy with Red Bull energy drink to form Crunk Juice, a cocktail popularized by Crunk-artists Lil Jon, the Eastside Boyz, and the Ying Yang Twins. A drink called Sin, made popular by Bone Thugs-N-Harmony, includes equal proportions of Hennessy and Gin. It was frequently mentioned in rap songs by Tupac Shakur. The Hennessy emblem was also used by the group, Lubajac, on the cover of their latest album, Something Wicked. It is still unknown if this marketing was authorized, yet Hennessy has appeared not to have been notified.
