Ginch Gonch
From Wikipedia, the free encyclopedia
Ginch Gonch is a Canadian underwear company, based in Vancouver, created in 2004 by Jason Sutherland and Max Feldman. The title of the company comes from the Canadian slang for underwear (or, sometimes, knickers), "ginch". Originally a men's underwear company, they expanded early in their history with women's wear as well.
Many fashion companies create short-term or "one-off" runs of some of their clothing lines. GG is notable as a company for repositioning this idea as their main form of organization. Each of their collections is progressively numbered, and only a finite amount of each design is made. Once a pattern or collection is sold out, under normal circumstances it will not be reintroduced.
A main inspiration for their colorful patterns are the Underoos of the early 1980's. Some designs feature humorous double entendres upon them, such as "Crotch Rocket" or "Wiener Eater".
Like many fashion companies, Ginch Gonch is gay friendly and features a flash-based website where users may shop for their partners (of either gender) and play with the models.
[edit] External links
- Flash-based website (currently for archive purposes only)
- Main website
- Gonch Gonch products
- Ginch Gonch in Scandinavia
