GAME TV
From Wikipedia, the free encyclopedia
| GAME TV | |
 |
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| Type | Public (LSE: GMG.L) |
|---|---|
| Founded | As GAME 2002, beforehand Electronics Boutique UK 1995 |
| Headquarters | UK |
| Key people | Peter Lewis, Chairman Martin Long, CEO |
| Industry | Video Games |
| Products | Game Consoles Computer Games Accessories |
| Revenue |  £34.7 million GBP (2004) |
| Slogan | First Place For Games |
| Website | www.game-tv.co.uk |
The GAME Group plc (LSE: GMG.L) or as its more commonly known highstreet name GAME, is a UK based video games retail company with over 500 stores across Europe in a variety of guises.
GAME is the largest retailer of video games in Europe.
Electronics Boutique PLC, a UK and Ireland video game retailer with nothing more than a licencing deal with Electronics Boutique in the United States; purchased GAME in 1999, who were active in the UK, Swedish and Irish markets. It also purchased the BarrysWorld online gaming service, the French retailer ScoreGames and the Spanish retailer CentroMAIL to add to the bundle. In 2002, the Electronics Boutique stores in the UK and Ireland were rebranded as GAME, and the company name was changed. Despite the name change, a 1% sales royalty to Electronics Boutique remained until January 2006, despite court challenges by GAME to have it overturned.[1]
In 2004 GAME announced that their first store in Denmark would be the group's 500th across Europe.
The company operates a loyalty scheme for its UK and Ireland schemes which offers a 2.5% cashback on all purchases, and has over 5 million members as of 2004. The website has recently begun to use the Reward Scheme.
The company also offer a 'trade-in' policy for used games, which are bought in good condition and sold on at a profit. These include Playstation 2, Xbox & 360, PSP, Nintendo DS, Gamecube and Gameboy Advance.
Game has also, recently employed a "Deal of the Week" scheme, which allows for newly released games to be reduced heavily for a week in order to sell high numbers of stock.
Game has a fairly famous 10 day return policy that many competing stores such as HMV and Woolworths do not have. The policy allows any game (excluding PC games and online games) to be returned if in the same condition they where sold in, for a full refund or an exchange, up to 10 days after the original purchase. It is often abused and considered a "free rental service with a large deposit". PC games and hardware are exempt from this.
GAME's flagship store is in Oxford Street, London.
[edit] References
- ^ "Game loses EB royalty case", The Register, Friday 28th February 2003.
