Fleishman-Hillard
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Fleishman-Hillard International Communications, based in St. Louis, Missouri, is one of the world's largest public relations agencies, with a global network of offices as well as offices in 22 cities in the United States. It is a part of Omnicom Group Inc.
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[edit] History
In a listing on its website of PR companies with a crisis management capability, the American Meat Institute described F-H in the US as having "managed crises for the oil, railroad, airline, meat, poultry, produce and high-tech communications industries. Fleishman currently is on retainer for the Partnership for Food Safety Education." [1]
According to the F-H firm's website: "In 1946, in St. Louis, Missouri, Fleishman-Hillard founders Alfred Fleishman and Bob Hillard tapped out the beginnings of a business on the keyboards of their manual typewriters... For the next twenty-some years, the firm served a mainly regional client base, until 1974 when John Graham was named president. Under his leadership, Fleishman-Hillard has undergone the most dynamic period of domestic and international expansion. Fleishman-Hillard grew from two offices in St. Louis and Kansas City, to over 80 offices located throughout North America, Europe, Asia, Latin America, Australia, and South Africa."[2]
In May 2004, San Francisco Chronicle reporter David Lazarus questioned whether codes of conduct were broken when Marc Bien, who he interviewed with the understanding that Bien was Vice-President of Corporate Communications for the telecommunications giant SBC Communications, was actually found to be an employee of F-H.[3]
Lazarus wrote, in a follow-up article on a possible strike at SBC: "I quoted an SBC spokesman the other day defending the company's use of hundreds of outside contractors -- a contentious issue in the contract talks with union members. Turns out, according to internal SBC documents, that the spokesman, Marc Bien, himself is a 'nonemployee' who is actually on the payroll of public- relations powerhouse Fleishman-Hillard. He is, in other words, an outside contractor, as are dozens of other Fleishman employees who assist with SBC's corporate spin. What makes the case unusual, though, is that Bien, who has appeared in this column many times representing SBC's position on a variety of matters, bears the title of SBC vice president of corporate communications. His business cards say as much, and he works in the firm's San Francisco office. Internal documents show that about a half-dozen SBC vice presidents are in reality Fleishman employees. Yet they present themselves as SBC executives."[4]
[edit] U.S. Government PR Contracts
According to the U.S. House Committee on Government Reform Minority Office, Fleishman-Hillard received the following amounts per year, for federal PR contracts: [5]
- $39,000 in 1998
- $33,589,000 in 1999
- $2,344,000 in 2000
- $5,011,996 in 2001
- $23,903,419 in 2002
- $3,433,690 in 2003
- $8,686,529 in 2004
The firm's federal work has included the Social Security Administration, on the “Ticket to Work” program for disabled and blind Social Security recipients; Library of Congress; Environmental Protection Agency; Department of Defense, to introduce “managed care” to 8.3 million current and former employees, at a time of “rising medical costs” and “decreasing resources”; and Office of National Drug Control Policy, to “debunk the misconception that marijuana was harmless."
Video news releases Fleishman-Hillard (and its subcontractors Gourvitz Communications and Harbour Media) produced for ONDCP were found to be in violation of the ban on covert government propaganda.
[edit] Political Action Committee
According to the Center for Responsive Politics database, Fleishman-Hillard federal political action committee had raised more than $79,000 as of October for the 2004 election cycle, with 47% of the donations given at that point going to Democrats, and 53% to Republicans. In the 2002 election cycle, the PAC gave 48% of the $59,800 raised to Democrats, and 52% to Republicans. In 2000, 44% of the $40,900 raised went to Democrats, 56% to Republicans. In 1998, 45% of the $37,250 raised was given to Democrats, 55% to Republicans. [6]
[edit] Clients
According to O'Dwyer's PR Report, in mid-2004 F-H clients included:
- the state of Illinois, "to handle PR and public affairs to prevent the closure of Scott Air Force Base in the southern part of the state" [7];
- Novell, Sun Microsystems and J.D. Edwards, in a San Francisco-based "effort to use customer outreach programs to add their voice to clients' PR, sales and marketing efforts"[8];
- Great Plains Airlines, a short-lived St. Louis-based service that declared bankruptcy after four months[9]; and
- Circuit City, a $1 million account. [10]
Other clients include:
- Democratic Party of Japan [11]
- HBOS, the UK’s biggest mortgage and savings bank; [12] (Sub req'd)
- Quickie Manufacturing Corporation [13]
- AtheroGenics Inc [14]
- Marriott Hotels and Ritz-Carlton Hotels [15]*Mexicana Airlines [16]
- National Association of Insurance Commissioners [17]
- California Grown [18]
- Egypt [19]
- San Joaquin County [20]
In August 2004, PR Week reported that the Chicago office of F-H were advising PepsiCo with a campaign to respond to concern about rising levels of obesity. The campaign will promote the company's "Smart Spot" on a range of products which it claims contribute to a healthy lifestyle.[21]
The Holmes Report writes: "Fleishman-Hillard has better national coverage than any of its competitors, with 34 domestic offices. With more than 400 employees, the St. Louis headquarters continues to rank among the largest concentrations of PR talent on the planet, and to handle a wide variety of consumer, business-to-business and corporate clients."
Holmes also notes: "Fleishman-Hillard has been getting more and more deeply involved in the biotechnology sector, helping the Biotechnology Industry Organization and the Council of Biotechnology Information communicate the benefits of the technology to consumers and opinion leaders."[22]
[edit] Fleishman-Hillard and UK politics
In April 2005 Kevin Maguire wrote of F-H distributing a glossy brochure to their clients sketching the likely changes that could be expected under a Labour government led by Gordon Brown. "Warning multinational bosses that the next Labour premier's philosophy is built on - wait for it - equity, the booklet predicts Brown will centralise power around himself," Maguire wrote. [23]
In June 2005, Kevin Bell from the UK arm of Fleishman-Hillard spoke at a one-day conference in London called ID Cards: Towards Procurement and Implementation. The title of his talk was "Achieving public acceptance". [24]
[edit] Self-image
Some of the ways that Fleishman-Hillard describes itself include statements similar to the following:
- Differentiates itself by its rate of growth, steadfast commitment to employees, and tireless dedication to client service.
- Corporate belief: dedication to client service, guided by agency principles, inspire rate of growth.
- Commitment to our employees has resulted in the highest client-retention rate in the business. FH emphasises technology tools for staff, as well as the training and support, and what they need in order to thrive in a challenging, fun, and creative environment.
- Goal: "To make ourselves as valuable to our clients as they are to us."
The bottom line quote from the agency:
- "our clients come first. To be sure that each client's needs are met, we rely on interoffice collaboration. By relying on practitioners throughout the agency, clients benefit from specialized and local counsel from experts in their field and regardless of geographical boundaries."
[edit] External links
- Fleishman-Hillard International Communications website
- sourcewatch GFDL documentation on Fleishman-Hillard
- David Lazarus, "Union, SBC Talks Resume," San Francisco Chronicle, May 5, 2004.
- American Meat Institute, "Public Relations Firms With Crisis Management Capabilities, accessed February 8, 2004.
- Andrew Davis, "Fleishman-Hillard: Out in Front of the Competition", Windy City Times, December 15, 2004. (This is an interview with F-H's Phillip Sontag about it's launch of a gay and lesbian PR and marketing practice, FH Out Front).
- "CREW Files Complaint Against Social Security Administration -- SSA Paid Fleischman-Hillard $1.8 million", Media Release, February 23, 2005.
- Dan Bloch, "F-H to highlight HBOS’s social banking agenda", PR Week, April 01 2005. (Sub req'd)
- "Former Fleishman-Hillard L.A. chief sues for wrongful termination", The Mercury News, March 30, 2005. (This is an Associated Press story).
- Kevin Maguire, "The insider - Kevin Maguire on election brochures and butties", New Statesman, April 18, 2005.
- Philip Dine, "Illinois spends at least $3 million lobbying to save military bases", St. Louis Post-Dispatch, May 5, 2005.
- "Koizumi and chief rival a study in contrasts", Mainichi Daily News, September 5, 2005.
- Alex Black, "F-H bags Egypt attempt to woo foreign investors", PR Week, September 9, 2005. (Sub req'd).
- Les Mahler, "San Joaquin County retains D.C. lobbyist: Vote to keep Fleishman-Hillard touches off debate", Tri-Valley Herald, October 30, 2005.
- Bob Evans, "How a company cashed in on anthrax", Kansas City Star, December 9, 2005. (Originally published in Daily Press, Newport News, Va.)
- overbilling controversy with LA Dept of Water and Power
