Eagle snacks
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Eagle snacks was the brand name for snack food originally marketed by the Anheuser-Busch company.
[edit] Current Status
The brand was determined to be unprofitable for Anheuser-Busch and it sold off the brand to Proctor and Gamble in 1996[1] P&G got rights to the products and brand, but not the Anheuser-Busch logo originally used to market the brand. The brand has gone largely dormant. There is no evidence that Proctor and Gamble has used the brand since 1999 [2] though they have periodically filed "intent-to-use" applications (most recently in March of 2000 for a brand of popcorn) to protect the brand. [2] Eagle Snacks is not to be confused with Eagle Brand, a trademark used by Borden to market its sweetened condensed milk and dessert lines.
