Duncan Hines
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Duncan Hines (March 26, 1880–March 15, 1959) was a U.S. food critic, born in Bowling Green, Kentucky. He wrote a print syndicated newspaper column in the early 20th century entitled "Adventures in Good Eating" which highlighted restaurants and their featured dishes in cities and towns across America, taking advantage of the boom in travel interest, which had occurred primarily due to the popularization of the automobile and the associated development of the U.S. highway system.
In 1953, Hines sold the right to use his name and the title of his column to Hines-Park Institute, which licensed the name to a number of food-related businesses. The cake mix license was sold to Nebraska Consolidated Mills (Omaha, Nebraska), which developed and sold the first "Duncan Hines" cake mixes. In 1957, Nebraska Consolidated Mills sold the cake mix business to the U.S. consumer products company Procter & Gamble. The company expanded the business to the national market, and added a series of related products. Hines is now largely remembered for this rather than for any of his journalistic accomplishments. The Duncan Hines brand is now owned by Pinnacle Foods. Hines is widely honored in his hometown of Bowling Green and a portion of U.S. Highway 31W north of the city was named the Duncan Hines Highway after his death in 1959.
[edit] Trivia
Duncan Hines cake mixes sponsored the 1961 telecast of The Wizard of Oz (1939 film), and as a special offer tie-in to the telecast that year, gave viewers the opportunity to obtain the 1956 edition of the soundtrack album of the film.
[edit] External links
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