Talk:Cost Per Impression
From Wikipedia, the free encyclopedia
The only way Cost Per Click is better than Cost Per Impression is that it is easy to measure the clicks.
CPM is better for the browsing public (and for publishers) because publishers aren't tempted try to trick people into clicking the ads to get a payout. CPI means less intrusive, less deceptive ads and better content.
Other than being a horrible example of squeezing as much out of a CPM as possible(700 million ads on one page), the webopedia definition adds nothing. 199.15.2.94 15:40, 8 November 2006 (UTC)
