Cass (beer)
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Cass Brewery, previously owned by Jinro-Coors, is one of South Korea's leading brewers. The Cass Lager brand is one of the three best selling beers in the country, along with Hite Lager and OB Lager. After having around 70% of the Korean lager market in the 1980's, by 1994 Cass had fallen behind Hite as Korea's top selling lager. Oriental Brewery bought the Cass brand from Jinro-Coors in 1999 and built it up again, with OB declaring a 51% market share in 2000.
The beer itself is a typical Euro-Asian lager. It is pale-golden in colour and has an A.B.V. of 5%.
Non-alcoholic lookalikes of Cass can be found with brandnames such as "Cars" and "Cdss". Unscrupulous nightclub and norae-bang (karaoke parlour) owners have been known to try and pass off these imitations as the real thing, probably in an effort to make more profit and keep inebriated patrons at a manageable level of drunkenness.
