Butter Krust Bread
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Butter Krust Bread is a North American bread company, primarily distributed in the south-west. It was founded in 1915 by B. Frank Bastian as a bakery store. In 1920 Bastian partnered with Benjamin Apple to form a wholesale baking shop. In the 1930s the two invested in a bread slicing machine and their store became the first company to offer sliced bread east of the Mississippi River. By this point the brand Butter Krust was born. By the 1950s Butter Krust licensed the Holsum brand from the W.E. Long Company in Chicago and became the first bakery in the region to market cellophane-wrapped bread. Butter Krust was also the first to use unbleached flour. By 1987 Butter Krust opened a distribution center in Northumberland, Pennsylvania. As of 2005 sales totaled more than $80 million, but the following year the company was bought out by the Sara Lee Corporation in the sum of $72 million. To date Butter Krust has won several awards for their bread and is distributed under various companies such as Flowers Foods in Texas and Holsum in New England.
