Burgerville, USA
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Burgerville, USA is a privately held chain of restaurants found only in Oregon and southwest Washington. As the chain's name suggests, Burgerville's sandwich menu consists mostly of hamburgers, though it also offers chicken and turkey sandwiches, gardenburgers, and halibut fish and chips. Most are located in the Portland metropolitan area. Reflecting its limited presence, the chain has used the slogan "Inconveniently located for most of America".
Although at first glance Burgerville looks like a "fast food" restaurant, the emphasis is on food quality, not speed. Thus, the drive-through lanes typically take longer than those at its larger competitors, and eat-in diners order then have their food brought to them when it is ready. Prices and variety more closely reflect slightly more upscale restaurants, deliberately not competing in the commodity-based fast-food arena.
The chain's most significant differentiation is in its use of local ingredients, such as Oregon Country Beef and Tillamook Cheese in its burgers, and locally grown strawberries in its milkshakes and sundaes. Throughout the year it offers seasonal items such as milkshakes made with hazelnuts, Fresh Pumpkins, Fresh Raspberries, Chai Nog, Peppermint Hot fudge, huckleberries, and blackberries, and side orders such as Walla Walla onion rings and sweet potato fries.
Burgerville was founded in 1961 by George Propstra in Vancouver, Washington.
[edit] Locations
As of 2005, there were 39 locations.
In Washington, Burgerville USA has restaurants in Battle Ground, Camas, Centralia, Kelso, Vancouver, and Woodland.
In Oregon, restaurants are located in the Portland metropolitan area, including Portland proper, Aloha, Beaverton, Gladstone, Gresham, Hillsboro, Lake Oswego, Oregon City, and West Linn. Burgerville is also located in Albany, Canby, Monmouth, Newberg, St. Helens, and The Dalles.
On major highways leaving Burgerville's reach, there is usually a billboard resembling an overhead highway warning sign alerting drivers that there will not be another Burgerville location for approximately another 24,700 miles (39,750 km) (distance varies on the actual signs depending on location): The distance to the next Burgerville should you continue around the globe in that direction.
[edit] External links
- Company website
- Downtown Burgerville sets sights on larger location, a July 2005 article from The Columbian
- August 2004 story on Burgerville from The Splendid Table
- Burgerville's parent launches new concept, a June 2003 article from American City Business Journals
