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Asian supermarket

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Asian market in Buenos Aires, Argentina
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Asian market in Buenos Aires, Argentina

In the western world, an Asian supermarket, sometimes called an Oriental supermarket, stocks items imported from the many countries of Asia.

They carry items and ingredients generally well-suited for Asian cuisines and not found in most western supermarkets. These markets often have Indian food, large sacks of Thai jasmine rice, soy milk from Hong Kong, chrysanthemum tea from Mainland China, Japanese seaweed, bamboo shoots, various chili, soy, and black bean sauces, as well as Asian snacks - for example, prawn crackers and rice cakes - and other imported foodstuffs. Asian vegetables such as bok choy, bean sprouts, welsh onions, ginger, kang kong, and mustard greens are frequent items in produce sections. Other merchandise like Japanese rice cookers and woks, as well as imported fashion magazines, newspapers, toiletries, and drugstore items are also sold in these markets. Some have in-store bakeries that sell fresh baked goods. In seafood departments, they may sell varieties of live fish (which they can sometimes deep-fry right in front of you in large vats of boiling oil), clams, crabs, lobsters, oysters, abalones, which are kept swimming in aquariums. Delicacies such as sea cucumber, "Century eggs", ginseng and shark fin may be stocked as well. Asian markets also carry Asian brands of beverages and cigarettes.

These supermarkets are often started and operated by Asian immigrant entrepreneurs and their families Others are started by investors and corporate conglomerates headquartered anywhere in Asia, namely Hong Kong, Japan, South Korea, and Taiwan. Asian supermarkets can range from small mom-and-pop grocery stores to large supercenters and may cater specifically to one ethnic Asian immigrant group or to a wide pan-Asian crowd. They serve the generally unserved or underserved immigrant and descendant population. They often serve as anchors for new Asian shopping centers and Chinatowns. Asian supermarkets may re-occupy older buildings formerly anchored by mainstream regional or national supermarket chains. Some Chinese shopping centers and supermarkets have been constructed using traditional Chinese architecture and provide a wide range of goods and services geared towards immigrant customers, such as Asian restaurants, beauty salons, bakeries, video rental stores, travel agencies, book stores, and other businesses. Some Asian supermarket chains with large supercenters have become successful enterprises with great sales, such as 99 Ranch Market in the western United States and Wing Yip in the United Kingdom. Additionally, Paris-based Tang Freres is a prominent Asian supermarket chain in France and rest of Europe. In recent years, some mainstream markets have attempted to compete with Asian supermarkets for the minority customer base by stocking certain "Asian" goods as well as directing marketing towards various Asian ethnic immigrant populations. Conversely, some Asian supermarkets are attempted to appealing to potential customers in the general population. Asian markets are reputed to have lower prices than the mainstream chains.

Asian supermarkets represent a new trend in which Asian immigrants no longer settle in old enclaves such as Chinatown, San Francisco (undoubtedly still the largest in the U.S.), but in suburbs where shopping centers provide services. In some cases, some redevelopment agencies of several cities have turned to Asian supermarket chains to fill vacated stores largely abandoned by mainstream supermarkets. One of the major redevelopments highlighted in the press has been Buford Highway in the Atlanta suburb of Doraville, Georgia, where Asian supermarkets have done brisk business in a once-blighted neighborhood. Such supermarkets have also revitalized the once-rundown sections of Bellaire Boulevard in Houston, Texas, and turned it into a thriving new Asian shopping district.

Some typical brands found in Asian supermarkets are:

  • Calbee (snacks - Japan)
  • Calpis (beverages - Japan)
  • Haw Flakes (candy - Mainland China)
  • Julies (cookies, Britisher: bisquit - Malaysia)
  • Kikkoman (sauces - Japan)
  • Lee Kum Kee (cooking sauces - Hong Kong)
  • Meiji (confectionaries - Japan)
  • Vitasoy (packaged beverages - Hong Kong)

Contents

[edit] Asian supermarket chains

[edit] North American

[edit] Australasian

  • Tai Ping Trading - New Zealand

[edit] European

[edit] See also

[edit] External links

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