WMBC-TV

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WMBC-TV
Newton, New Jersey-New York, New York
Branding WMBC-TV 63
Slogan God Bless America
Channels 63 (UHF) analog,
18 (UHF) digital
Affiliations independent
Owner Mountain Broadcasting Corporation
Founded January 18, 1993
Call letters meaning Mountain Broadcasting Corporation
Former affiliations None
Website www.wmbctv.com/

WMBC-TV is an independent television station broadcasting on channel 63 from Newton, New Jersey, in the United States. The station's lineup consists of brokered ethnic programs, a weekday one hour newscast (comprised mainly of repackaged CNN stories), infomercials and enough children's programs to meet FCC Educational / Informational (E/I) requirements.

They signed on January 18, 1993 with a religious format running mostly programs from FamilyNet. They were and still are owned by Mountain Broadcasting Corporation. Later in 1993 they also began running public domain movies and film shorts from Main Street TV part of the day along with FamilyNet.

In 1996, when WNYC-TV (then a commercial license used as an educational station during the day with ethnic programs that had commercials during the evening) became WBIS-TV (now WPXN-TV) and dropped its ethnic shows, WMBC would pick them up. WMBC also dropped Family Net and Main Street TV as well and began to air more infomercials and religious shows directly from ministries. By 1997 they ran a blend of religion and infomercials during the day and ethnic shows by night and on Saturdays. They also were running several hours a week of educational kids shows, and producing a local newscast by then.

In the fall of 1998 WMBC ran Bloomberg News from 6 a.m. to 6 p.m. Weekdays. By 2000 they were running infomercials before noon and Bloomberg News Noon to 5 p.m.. In 2002 they dropped Bloomberg news and by then had the format they run today.

The station is licensed to Newton, New Jersey. But its transmitter is located in Jefferson Township about 7 miles away on the Sussex/Morris County line. Their studios and offices were located there as well but in the late 90's they relocated to West Caldwell in between Morris and Passiac County lines in Essex County where they are today. The station has an extremely weak over-the-air signal in New York City but is carried on all the cable systems in the New York City DMA. Their signal was dropped from DirecTV's New York DMA local stations package on December 31, 2005.

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