WTCN-CA

From Wikipedia, the free encyclopedia

WTCN-CA
West Palm Beach, FL
Branding	My 15
Slogan	Just More Fun!
Channels	43 (UHF) analog
Affiliations	MyNetworkTV
Owner	CBS Corporation
Founded	May 4, 1991
Call letters meaning	W Treasure Coast Network
Former affiliations	Independent (1991-2005), The WB (2005-2006)
Website	my15tv.com

WTCN-CA "My 15" is a low-power (class A) television station broadcasting in the area of West Palm Beach, Florida. Currently, the station is an affiliate with MyNetworkTV. The call letters refer to Treasure Coast Network, and the on-air identity "My 15" refers to its cable slot (see below). The Treasure Coast is the east coastal Florida counties of Martin, St. Lucie, and Indian River. In 2006, WTCN placed sixth in the Nielsen ratings in the Palm Beach market with 0.4% of the audience.^[1] WTCN is sister station to WTVX (The CW), WFOR (CBS), and WBFS (MNTV).

Contents 1 History 1.1 Stuart Origin 1.2 Changing the Channel 2 Ownership 3 Network Affiliation 4 History of Call Letters 5 Logos 6 References 7 External links

[edit] History

[edit] Stuart Origin

The station is licenced to Stuart, a city in Martin County 45 minutes north of West Palm Beach. It began broadcasting to the Stuart area as WAR on channel 16 on January 11, 1991.^[2] The station briefly produced a local morning show, titled Good Morning Treasure Coast hosted by Tom Teter from October, 1996 to February, 1997. Teter also briefly hosted a 7 p.m. Treasure Coast newscast from February to July, 1997.^[3][4] The station no longer airs any news programs.

[edit] Changing the Channel

Channel 16 became channel 15 in 2001, and to channel 14 in 2002.^[5] It added a repeater signal at channel 53 in order to reach West Palm Beach.^[6] Though operating over the air on Channel 43, WTCN bills itself as "WTCN-15" because, according to the station's estimations, 81 percent of households receive the station on cable Channel 15. Comcast customers in St. Lucie and Indian River counties, however, continue to view WTCN on Channel 20, but CBS Corp. hopes to get WTCN moved to Channel 15 on that system.^[7]

[edit] Ownership

Retired businessman August Gabriel began the station in 1991 with $200,000 and three employees.^[8][9] Bill Brothers, who had been operating WTCN in a Local marketing agreement since 1997, purchased the station for an undisclosed price in 2001.^[10] In 2005, Viacom bought WTCN and sister station WWHB Channel 48 from Brothers for $7.7 million.^[11] Viacom moved the studios to West Palm Beach and improved the station's signal.^[12]

[edit] Network Affiliation

WTCN-CA became an affiliate of the WB Network in 1999.^[13] Until the fall of 2005, sister station WTVX previously repeated WB's programming along with its flagship UPN programming. With the formation of the CW Network from the merger of UPN and the WB, WTVX would be the West Palm Beach affiliate (due to full power status).

WTCN became an affiliate of My Network TV, a new network owned by News Corporation, on September 5, 2006. [1] The station's website, now located at "my15tv.com", has been redone and is up to date with promotions for MNTV. The new MNTV logo for WTCN-CA has a "15" in it unlike its previous WB logo (whch only mentioned "Cable 15" in certain instances but was not part of the actual station name). However, the "15" label was in station logos before the WB affiliaton.

[edit] History of Call Letters

The WTCN calls were originally used by present-day WCCO and KARE television in Minneapolis / St. Paul.

[edit] Logos

First station logo.

Second station logo.

"West Palm's WB" logo, used from September 2005-2006.

Current station logo.

[edit] References

[edit] External links

• Station Website
• WTVX Website
• WFOR Website
• WBFS Website
• Query the FCC's TV station database for WTCN-CA