XETRA-FM

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XETRA-FM

City of license	Tijuana, Baja California
Broadcast area	San Diego, California
Branding	"91X"
First air date	1978
Frequency	91.1 (MHz)
Format	Alternative Rock
ERP	100,000 watts
Class	C
Owner	XETRA Communicaciones / leased by Finest City Broadcasing, Inc.
Website	http://www.91x.com/

XETRA-FM (or 91X) (sometimes identified as XTRA-FM) is an English language, Mexican-owned (border blaster) alternative rock music station broadcasting from Tijuana, Baja California on 91.1 MHz. The studios are located in the Kearny Mesa area of San Diego. The station is operated by Finest City Broadcasting, Inc. located in San Diego, with the license and transmission facilities held by XETRA Communicaciones in Tijuana.

Contents 1 History 1.1 U.S. ownership 2 Current Personalities 3 Former Personalities 4 Reggae Makossa 5 External links

[edit] History

91X was an AOR station from 1978 to 1983. 91X broadcast studios were located at the 91X transmitter site on Mount San Antonio in Tijuana, Mexico[1]. Deejays commuted from San Diego to Tijuana each shift. 91X was notorious for having deejays with no personality; they would simply announce the previous song, and the next song. In 1983, 91X followed in the footsteps of KROQ-FM and switched formats to "rock of the 80s" (Alternative Rock). During the 1980s and 1990s 91X was one of the top-rated alternative stations in America. [2]

[edit] U.S. ownership

In 1996, the U.S. operating rights to 91X were acquired by Jacor Communications, which was itself acquired by Clear Channel in 1999.

On December 1, 2005, Clear Channel Communications spun off the U.S. rights to program and sell advertising time on XETRA-FM, XHITZ-FM (90.3) and XHRM-FM (92.5) in an effort to satisfy new consolidation laws, since stations based in Tijuana, Baja California and operated by U.S. broadcasters are now considered as part of the San Diego radio market for ownership limit purposes. The Mexican-based stations put Clear Channel over the FCC limit of eight local broadcast outlets in San Diego. [3]

Finest City Broadcasting, a new company under the direction of former Clear Channel/San Diego VP/Market Manager Mike Glickenhaus, took over operations of the three stations.

The call letters are also assigned to a Spanish AM talk radio station, XETRA-AM at 690 kHz. Clear Channel formerly owned the U.S. programming and sales rights to that station as well, and spun those rights off to a different operator.

[edit] Current Personalities

• Chris Cantore, Jennifer White, Ruggy "Cantore in the Morning" 6a-10a M-F
• Steve West 10a-2p M-F W
• Kallao 2p-6p M-F W
• Trev 6p-10p M-F W
• Loveline 10p-12a Su-Th
• Muckley W
• Jason Riggs W
• Steve West "Resurrection Sunday"[4] 6a-12p Sunday
• Al Guerra "Loudspeaker" 6p-8p Sunday
• Reggae Makossa[5] 8p-10p Sunday
• Mookie

[edit] Former Personalities

• Berger and Prescott (Prescott is semi-retired)[6]
• Billy Bones
• Michael Boss
• Marco Collins
• Sue Delaney
• Reckless Erik
• Jim Gelaro
• Mike Halloran (now works at FM 94/9)
• Hilary (now works at Star 94.1)
• Jeff Hunter
• Bryan Jones (born October 13, 1957, died November 15, 2006[7])
• Kevin the Dead Dog Kid
• Jim Lamarca [EVP/COO Jones Radio Network] [8]
• Marty
• Matty
• Katy Manor
• Bob Montague
• Rusty Nailz
• Lou Niles
• Oz
• Tom Perry
• Jim Richards
• Robin Roth (now works for Rock 1053)
• Rick Savage
• Bryan Schock
• Todd "Mad Max" Tolkoff (currently operations manager and program director for WFNX-FM in Boston, Massachusetts[9])
• Pam Wolf

[edit] Reggae Makossa

Reggae Makossa is a program featuring reggae and roots music that airs on the Tijuana-based radio station XETRA-FM, which serves the area of San Diego, California. Originally hosted by Makeda Dread and Demaja Le. (1983-1998) Demaja Le left to program KSDS Jazz 88.1FM. Makeda Dread stills hosts.

[edit] External links

• The Official Website
• Pictures of the XETRA-FM transmitter site on Mt. San Antonio
• 91X top 91 countdowns plus a searchable archive
• Finest City Broadcasting