WTMJ-TV

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For the related radio station with the same call letters, see WTMJ (AM)

WTMJ-TV
Milwaukee, Wisconsin
Branding	Today's TMJ4
Slogan	Breaking News, Accurate Weather
Channels	4 (VHF) analog, 28 (UHF) digital
Affiliations	NBC, NBC Weather Plus (digital 4-2)
Owner	Journal Broadcast Group
Founded	December 3, 1947 (Began on Channel 3 in 1947 & Moved to Channel 4 in 1953)
Call letters meaning	The Milwaukee Journal
Former affiliations	CBS, ABC and DuMont (secondary for all from 1947-1952)
Website	TodaysTMJ4.com/

WTMJ-TV "Today's TMJ4" is a television station located in Milwaukee, Wisconsin. When WTMJ-TV began broadcasting on December 3, 1947, it was the first television station in Wisconsin and seventeenth in the United States. Its signal now covers most of southeastern Wisconsin, including Racine, Kenosha, Sheboygan and Waukesha. Its transmitter is located in Milwaukee, Wisconsin approximately 8 miles north of downtown Milwaukee. WTMJ-TV transmits its signal from an antenna 1,045 feet in height.

The station's current nickname, used in its onscreen promotions, is "Today's TMJ4". The station also provides office facilities and engineering assistance for i affiliate WPXE (Channel 55); previously WPXE aired WTMJ newscasts on a half-hour delay in the evening and shared some programming with Channel 4, however this deal was ended in July 2005.

Contents 1 History 1.1 Newscast Titles 1.2 Logos 2 Newscasts 3 On-Air Personalities 3.1 Anchors 3.2 Weather 3.3 Sports 4 Programming 5 Trivia 6 External links

[edit] History

The Journal Company's first television license was granted in September 1931 for experimental station W9XD, using a low-definition electromechanical system. The station conducted field tests from 1931 to 1933, before converting its facilities to experimental high-fidelity apex radio unit W9XAZ in 1934. Its license was withdrawn by the FCC in 1938 as part of an effort to limit licenses to stations actively engaging in the development of television. No publicly announced television programming was broadcast by W9XD during this experimental period.

The Journal Company obtained in September 1941 one of the first commercial television construction permits issued by the FCC, under the call letters WMJT (Milwaukee Journal Television), and built a new broadcast facility by August 1942. But the U.S. War Production Board halted the manufacture of television and radio broadcasting equipment for civilian use from April 1942 to October 1945, suspending the company's television plans.

On December 3, 1947 WTMJ-TV went on the air, becoming the first commercial television station in Wisconsin, and the fifth commercial station in the Midwest. When the station began broadcasting in 1947, there were only 500 television sets in Milwaukee, jumping to 2,050 by the following April. WTMJ had affiliated with the NBC television network since sign on, although it also carried programming from CBS, ABC, and Du Mont before those networks had their own affiliated stations in Milwaukee. WTMJ is the only station in Milwaukee to be affiliated with the same network since it signed on.

WTMJ originally transmitted on Channel 3, and shifted to Channel 4 in 1953 to avoid interference with Kalamazoo, Michigan's Channel 3 (WKZO; now WWMT), which is nearly directly across Lake Michigan. This also created an anomaly as far as channel assignment for Chicago, Illinois' NBC affiliate, WMAQ, due to the patterns of the Big Three Networks to establish their largest stations in New York, Chicago, and Los Angeles on the same channel in each market (2 for CBS, 4 for NBC and 7 for ABC). WMAQ would instead broadcast on Channel 5, as it does today.

WTMJ was one of the first stations in the country to purchase color equipment, and in December 1953, they broadcast the color television program Amahl and the Night Visitors from NBC, when only two prototype color sets existed in Milwaukee. The city's first color TV sets were sold in March 1954, and by July 1954 WTMJ broadcast their first local color program originating from their studios, The Grenadiers. About 3,000 color sets existed in Milwaukee in February 1957.

[edit] Newscast Titles

WTMJ was formerly known as News 4 Milwaukee, and then shortened down to News 4, with the late news known as News 4 Tonight at 10. The newscast name was changed to Newschannel 4 from 1990 until July 1992, when the Today's TMJ4 imaging was inagurated during coverage of the 1992 Summer Olympics. The first generation of the branding lasted until July 2004 and the 2004 Summer Olympics, when a modern and glassy image campaign fit for HDTV was launched, which since has been established on the rest of Journal's stations, with some font and branding differences depending on market. The 'sailboat 4' logo was retired, and the music for the station became more elaborate and grand, though the former theme was retained.

[edit] Logos

Station logo from 1964 to 1967.	Station logo used from 1967 to 1975 to promote the conversion to color; has some similarities to the future 'Sailboat 4'.	WTMJ's 1976 logo, used to salute the Bicentennial.	The 'Tube 4', used from 1977 to 1980.
The first iteration of the 'Sailboat 4' logo, used from 1980 to July 1992 (the NBC peacock wasn't added until May, 8, 1986).	The first generation Today's TMJ4 logo, used from July 1992 to July 2004 with the 'sailboat' figure slanted more to the right.	Current Today's TMJ4 logo, used since July 2004.

[edit] Newscasts

Weekdays:
Live at Daybreak (5-7 am)
Live at 11:00 (11-11:30 am)
Live at 11:30 (11:30 am-12:00 pm)
Live at 4:00 (4-4:30 pm)
Live at 4:30 (4:30-5 pm)
Live at 5:00 (5-5:30 pm)
Live at 6:00 (6-6:30 pm)
Live at 10:00 (10-10:35 pm, with a rebroadcast from 2:05-2:35 am)

Weekends:
Live at Daybreak (Saturdays 8-10 am, Sundays 6-7 am, 8-9 am)
Live at 5:00 (5-5:30 pm)
Live at 6:00 (Saturdays 6-6:30 pm)
Live at 10:00 (10-10:35 pm, rebroadcast from 4-4:30 am)

In addition, Daybreak and all newscasts airing between 5pm-10pm are available on Time Warner Cable's VOD service, Wisconsin on Demand 1111 throughout southeastern Wisconsin, two hours after each program's original airing and for three days after. Also available through this service are specific WTMJ reports, I-Team investigations and consumer stories, along with Sunday public affairs program Sunday Insight with Charlie Sykes.

[edit] On-Air Personalities

[edit] Anchors

Carole Meekins (Weekdays on Live at 5:00, 6:00, 10:00)
Mike Jacobs (Weekdays on Live at 5:00, 6:00, 10:00)
Courtny Gerrish (Weekdays on Live at 4:00, 4:30)
Susan Kim (Weekdays on Live at Daybreak)
Vince Vitrano (Weekdays on Live at Daybreak, 11:00, 11:30)
Diane Pathieu (Weekdays on Live at 11:00, 11:30)
Charles Benson (Weekends on Live at 5:00, 6:00, 10:00)
Shelley Walcott (Weekends on Live at 5:00, 6:00, 10:00)
Melanie Stout (Weekends on Live at Daybreak)

[edit] Weather

• John Malan (Weekdays on Live at 5:00, 6:00, 10:00)
• Craig Koplien (Weekday on Live at Daybreak)
• Mike LaPoint (Weekends on Live at 5:00, 6:00, 10:00)
• Brian Gotter(Weekdays on Live at 11:00, 4:00, & 4:30)
• Michael Fish (Weekends on Live at Daybreak)

[edit] Sports

• Lance Allen
• Rod Burks
• Jessie Garcia
• David Marcus

[edit] Programming

WTMJ broadcasts all of NBC's schedule, with the exception of some older made-for-TV movies bought by Channel 4 which are used to pre-empt NBC movies or Saturday night programming for additional local advertising revenue several times a year. However, this practice is nothing new, for they also had a reputation of pre-empting or delaying a handfull of NBC shows in the 1970s, 1980s and 1990s (NBC's Daytime gameshow and soap opera lineup, moving Sanford and Son to Saturday nights in the 1970s and airing the syndicated Fame in place of Gimme a Break and Mama's Family on Thursday nights during the 1983-1984 TV season were examples of this). But its most controversial move would come in 1979 when it asked NBC permission to delay The Tonight Show to 11pm so it could carry reruns of Maude. They would try again in 1984, attempting to ask for a Tonight Show move to 11:30pm in 1984 to air Trapper John, M.D. after the late news. NBC refused again, and the program was moved to then-independent WVTV (Channel 18), where it aired at 10:30pm from September 1984-September 1988, when WTMJ decided to cede to NBC and air the program at its regular time. The station also delayed Late Night with Conan O'Brian to 12:05am from the program's beginning in 1992 until 2001.

Current syndicated programming includes Martha Stewart's new program Martha (WTMJ had been the previous home of Martha Stewart Living), Montel Williams, and Extra. WTMJ had been the long-time Milwaukee home for Wheel of Fortune and Jeopardy! from their premieres in the early 80s until fall 2005, when both shows moved to WDJT.

On September 12, 2006, WTMJ launched a new local 10 am morning show called The Morning Blend, hosted by former local reporters Allison de Castro and Molly Fay. This is WTMJ's first attempt at a local show besides news or public affairs since 1979, when the short-lived A New Day aired, co-hosted by 1973 Miss Wisconsin/Miss America winner (and current 700 Club co-host) Terry Anne Meeuwsen.

Morning Blend's format is based on Daytime, a show from Tampa's NBC affiliate WFLA-TV (Channel 8) which was controversial when launched, because some segments of the program (such as how-to or cooking blocks) were paid for by local businesses, which paid for mentions of their products on air; however WFLA failed to make this clear (they have since changed it so that paid segments are disclaimed). WTMJ's version features a mix of paid and unpaid segments, and all segments which promote a certain product or company are clearly disclaimed on air, and the show's talent has no connection to WTMJ's newsroom. Also, the sales and advertising departments will be producing the show, with the news department having no interest in the program (though news updates may air during Morning Blend). [1].

The station is also the 'official station' of the Green Bay Packers for the Milwaukee market. WFRV (Channel 5) in Green Bay is the overall 'official station' for the Packers. WTMJ airs shows involving the team, including the head coach's weekly show.

On March 1, 2006, WTMJ launched its local version of the NBC Weather Plus service called TMJ4 Weather Plus, a 24-hour weather channel which features a mix of local/national forecasts and weather, and features WTMJ's meteorologists. The station airs over HDTV Channel 4-2, and on Time Warner Digital Cable over Channel 104 throughout Southeastern Wisconsin. Charter Communications, the other main local cable provider, currently does not carry TMJ4 Weather Plus. In June, the station changed their weather branding on the main newscasts from "Storm Team 4" to "TMJ4 Weather Plus", as have most stations airing the service.

The ownership remains under Journal Broadcast Group. In August 2004 Green Bay's NBC affiliate, WGBA (Channel 26), was bought by Journal and became a sister station to WTMJ.

[edit] Trivia

WTMJ's logo is shown on the top of the scoreboard in the 1989 film Major League, which was filmed at Milwaukee County Stadium. The Cleveland Indians are also interviewed by a WTMJ reporter, which for the purpose of continuity in the film, was a Cleveland TV station.

[edit] External links

• WTMJ Official Website
• The Morning Blend Official Show Website
• Wayback Machine archive of WTMJ's 50th anniversary website
• Journal Broadcast Group website
• History of Milwaukee television
• Query the FCC's TV station database for WTMJ

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