WKBT

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WKBT-TV
La Crosse, Wisconsin
Branding News Channel 8
Slogan Coverage You Can Count On
Channels 8 (VHF) analog,
41 (UHF) digital
Affiliations CBS
MyNetworkTV (on DT2)
Owner Morgan Murphy Stations
(QueenB Television)
Founded 1954
Former affiliations ABC (1954-1970)
Website wkbt.com

WKBT-TV (News Channel 8) is a CBS television affiliate serving west central Wisconsin. It is licensed to La Crosse, Wisconsin, and serves Eau Claire as well.

Their main competitors are WXOW/WQOW, WEAU, KTTC (via translator W67CH) and WLAX/WEUX. Notably, WLAX and WEUX did not have an evening newscast until August 28, 2006.

Contents

[edit] History

The station debuted on the air on August 8, 1954, as a dual CBS/ABC affiliate until 1970, when WKBT became solely a CBS affiliate.

In 1965 the downtown La Crosse building fell victim to fire, WKBT then rebuilt the current building on the same site. At the time of the fire the building also held the radio station WKBH, known today as WIZM.

From 1986 until 2000, WKBT was owned by Young Broadcasting. In March 2000, the Morgan Murphy Stations (through its QueenB Television subsidiary) bought the station.

[edit] Past Slogans/Branding

  • Action 8 News
  • News Watch 8
  • Channel 8 News
  • NewsChannel 8 (Current)
  • StormTeam 8 (Current Weather Branding)
  • Serving the Tri-State
  • Do you watch News Watch?
  • Take Me There, Make Me Care
  • Coverage You Can Count On (current)

[edit] MyNetworkTV La Crosse/Eau Claire

The station also aired UPN on its DT2 digital subchannel as of January 30, 2006. On September 4 of that year, the station switched its affiliation to MyNetworkTV, as announced on March 9.

MNTV La Crosse/Eau Claire is slowly being developed. It carries syndicated shows such as The Simpsons and Dr. Phil as well as programming with local interest, such as Racing Rewind (a show about weekly races at the La Crosse Fairgrounds Speedway), and a few one time airings of local events. There is a newscast called My News at Nine shown weekdays at 9 PM, and on the weekends, there is a 5 minute newscast called My News at Nine Weekend.

[edit] On-Air Personalities

  • Jennifer Livingston - Morning Show Anchor
  • Mike Thompson(WKBT) - Noon Show Anchor
  • Lisa Klein - 5 PM Anchor & 6 PM Co-Anchor
  • Bill Bessette - 6 PM & 10 PM Co-Anchor
  • Martha Koloski - 10 PM Co-Anchor
  • Erin Koskovich - Weekend Anchor
  • Mark McPherson - Reporter and Substitute Anchor
  • Rebekah Ibisch - Reporter
  • Aaron Matas - Reporter
  • Cory Malles - Chief Meteorologist/5, 6, 10 PM Weather
  • Bill Graul - Meteorologist/Morning and Noon Weather
  • Josh Blumenfeld - Meteorologist/Weekend Weather
  • Bryan Ekern - Sports Director/Weeknight Sports
  • Gregg Wavrunek - Weekend Sports

[edit] Transmitter

WKBT's transmitter is located in Galesville, Wisconsin, about 30 miles north of the actual station in order to provide their signal to the entire market - it also serves as the CBS affiliate for the Chippewa Valley.

The transmitter sits at 1627 feet and sends out both a digital and analog signal. The analog signal has a maximum power output of 316 kilowatts. The digital signal broadcasting both the main CBS signal and the MyNetworkTV signal has a maximum power output of 494 kilowatts. If put up next to the Sears Tower, the WKBT transmitter would surpass the upper roof and fall just about 100 feet short of the highest antenna on top.

[edit] External links