12-inch single
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The 12-inch [30 cm] single gramophone record came into existence with the advent of disco music in the 1970s. The first 12" single was actually a 10" acetate used by a mix engineer (Jose Rodriquez) in need of a Friday night test copy for famed disco mixer Tom Moulton. As no 7" acetates could be found, a 10" blank was used. Mr. Moulton, feeling silly with a large disc that only had a few centimeters of groove on it, asked Rodriguez to re-cut it so the grooves looked more spread out. Because of the wider spacing of the grooves, a higher overall sound level was recquired. This was immediately noticed to give a more favorable sound for discotheque play. Mr. Moulton's position as the premiere mixer and "fix it man" for pop singles ensured that this fortunate accident would instantly become industry practice. This would perhaps have been a natural evolution: As the songs became much longer than the average pop song but the DJ in the club wanted a sufficient sound level, the format would surely have had to be changed from the 175 mm (7 inch) single eventually. It's also worth noting that the visual spacing of the grooves on the 12" assisted the dj in locating the appoximate area of the "breaks" on the discs surface (without having to listen as he dropped and re-dropped the stylus to find the right point). A quick study of any DJ's favorite discs will reveal mild wear in the "break points" on the discs surface that can clearly be seen by the naked eye and further eases the "cueing" (a club DJ's tone-arm cartridge will be heavily weighted and mild wear will seldom spoil the sound quality). Many record pools would issue such collections as Ultimix with deliberately visualised groove separations (the record was cut with narrow and wider spacings that could be seen on the surface, marking the mix points on the often multi-song discs).
A loud recording level requires more space as the grooves' excursions (especially in the low-end so important for dance music) become much greater. Many record companies began producing 12-inch singles at 33 1/3 rpm, as the slower speed enhances the bass on the record. By the same token, however, 45 rpm gives better treble response and was used on many 12-inch singles, especially in the UK.
The first offical promotional 12" single was Southshore Commissions "Free Man". At first, these special versions were only available as promotional copies to DJs. By 1976, with the release of "Ten Percent" by Double Exposure, the new format was sold to the general public.
Increasingly in the 1980s, many pop and even rock artists released 12-inch singles that included longer, extended or remixed versions of the actual track being promoted by the single. These versions were frequently labelled with the parenthetical designation "12-inch version", "12-inch mix", "extended remix", "dance mix" or "club mix".
Later musical styles took advantage of this new format and recording levels on vinyl 30 cm (12 in) maxis have steadily increased, culminating in the extremely loud (or "hot") cuts of drum and bass records of the 1990s and early 2000s.
Many record labels produced mainly 12-inch singles (in addition to albums) during the 1980s, such as Factory Records who only ever released a handful of 7-inch records. One of Factory's resident artists, New Order, produced the biggest-selling 12 inch record ever in United Kingdom, "Blue Monday", selling over one million copies (some sources say more than three million). It was somewhat helped by the fact that Factory did not release a 7-inch version of the single. By way of comparison, "Blue Monday" came in 76th on the 2002 UK list of all-time best-selling singles.
[edit] Maxi-singles
The term "12-inch [30 cm]" usually refers to a single with several remixes. Now that advances in compact disc player technology have made the CD acceptable for mixing and "turntablism", the term maxi single is increasingly used.
In the mid-late 1980s, prior to the rise in popularity of the CD single, vinyl maxi-singles for popular artists often included "bonus" songs that were not included on albums, just as a 7" single included a b-side cut that was often not to be found on the referenced album. Many cd singles contain a number of such cuts, in a manner similar to the older EP vinyl format.
In the glory days of the 7" single, and especially in R&B releases, the single would occassionally be "flipped" by radio d.j.'s who found the b-side cut to be better for airplay than the intended a-side. One noteworthy example is the now-classic "I'll Be Around", the first of the Spinners Thom Bell-produced hits for Atlantic Records in the mid 1970's. Around the time 12" releases became standard for pop records, and with the increase in marketing costs, the reliance on video to sell single releases, and the public's expectation of quality packaging with photo or picture sleeves, this practice faded. The birth of the cd single all but ended such things, though ZTT Records made a notable gesture by releasing Lisa Stansfield's poorly performing 2004 single "Treat Me Like a Woman" as a "double a-side" cd single with "Easier" as the other track. Some say ZTT were covering for a promotional gaff and/or showing poor faith in the material. In any case the current trend toward internet marketing will likely eradicate all such moves.
