Yum! Brands

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Yum! Brands, Inc.

Type of Company	Public (NYSE:YUM)
Founded	1997
Headquarters	Louisville, Kentucky
Key people	David C. Novak, Chairman & CEO
Industry	Restaurants
Revenue	USD$9.3 billion USD (2005)
Employees	900,000+
Divisions	A&W Restaurants East Dawning (东方既白) KFC Long John Silver's Pizza Hut Taco Bell
Website	www.yum.com

A typical Yum! Brands co-branded restaurant that offer products from two or more of the company's brands (in this case, Taco Bell and KFC)

Yum! Brands, Inc. (NYSE: YUM) or Yum! is a Fortune 500 corporation, that operates A&W (excluding Canada), KFC (excluding Queensland, Australia, New Zealand and some in Australia), Long John Silver's, Pizza Hut, and Taco Bell worldwide. Based in Louisville, Kentucky, it is the world's largest quick-service (a.k.a. "fast food") restaurant company in terms of system units—over 34,000 restaurants around the world in more than 100 countries and territories[1]. Yum!'s global system sales totaled more than USD$9 billion in 2002.

1 History
2 Executive officers
3 Brands
4 See also
5 References
6 External links

[edit] History

Yum! was created on October 7, 1997, as Tricon Global Restaurants, Inc. an independent, publicly owned company, as a result of a spin-off from PepsiCo, who owned, and franchised the KFC, Pizza Hut and Taco Bell brands worldwide. The chain continues to sell PepsiCo beverages and other products.

David C. Novak became Chairman of the Board on January 1, 2001, and Chief Executive Officer of Yum on January 1, 2000. He also serves as President of Yum!, a position he has held since October 21, 1997. Mr. Novak previously served as Group President and Chief Executive Officer, KFC and Pizza Hut from August 1996 to July 1997, at which time he became acting Vice Chairman of Yum. He is a director of J.P. Morgan Chase. Novak is a member of the Yum! Brands Executive/Finance Committee.

In March 2002, Tricon announced the acquisition of Yorkshire Global Restaurants, headquartered in Lexington, Kentucky, and its two brands: Long John Silver's and A&W All-American Food. At that time, management announced its intention to change the company's name to Yum! Brands, Inc., which better reflected the entire portfolio of restaurants/brands as well as the company's New York Stock Exchange ticker: YUM. The Yorkshire acquisition was completed May 7, 2002, to drive the company's commitment to multibranding. In May 16, 2002, the name change became effective after a vote during the company's Annual Meeting of Shareholders. In June 17, 2002, YUM executed a two-for-one stock split.

In 2004 and 2005, Yum! Brands has been the target of boycotts by the American Decency Association for its advertising on what it calls "trashy shows" and by the Organic Farmers & Gardeners Union for alleged "sweatshop conditions" among farm workers.

In February 1, 2006, the announcement was made that Yum! Brands had become the first official sponsor of the Kentucky Derby [2], which would henceforth be called "The Kentucky Derby, presented by Yum! Brands".

The term KenTaco Hut is used colloquially ^[1] to refer to a building that includes a KFC, a Pizza Hut, and a Taco Bell, all Yum! properties. The menu at each restaurant may be more limited than at the standalone versions. Also, in the same sense, locations with a KFC and Pizza Hut are often known as Kentucky Fried Pizza, and locations which contain a KFC and a Taco Bell are referred to as Kentucky Fried Taco