WQXI (AM)

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**WQXI**
City of license	Atlanta, Georgia
Broadcast area	Atlanta, Georgia
Branding	790 The Zone
First air date	1967
Frequency	790 KHz (analog) 94.1 MHz HD3 (digital)
Format	Sports radio
ERP	28,000 watts daytime 1,000 watts nighttime
Class	Class B AM Station
Callsign meaning	W Quixie
Affiliations	Fox Sports Radio
Owner	Lincoln Financial Group (LMA: Big League Broadcasting)
Website	790thezone.com

WQXI AM (790 The Zone) is a radio station in the city of Atlanta, at a frequency of 790kHz. The station has an effective radiated power of 28 kilowatts daytime, and 1 kilowatt at night.

The station's original moniker was "Quixie in Dixie". Among the stations personalities was Dr. Don Rose in the late 1960s, who went on to near legendary status at KFRC in San Francisco.

The former WQXI-FM is now WSTR FM (94.1), and WQXI-TV is now WXIA-TV (11).

The station is now a local sports radio talk format owned by Lincoln Financial Media, but operated by Big League Broadcasting under an LMA. WQXI is the flagship station of the Arena Football League's Georgia Force, and Georgia Tech; and is the radio home of the NBA's Atlanta Hawks. They syndicate Fox Sports Radio for the overnight hours.

WQXI now broadcasts in HD Radio on WSTR-FM's HD3 subchannel.