WMVX
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| Broadcast area | Cleveland, Ohio |
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| Branding | Mix 106.5 |
| Slogan | No rules. Just great music. |
| First air date | 1961 (as WXEN) |
| Frequency | 106.5 (MHz) |
| Format | Adult Hits |
| ERP | 11,500 watts |
| Class | B |
| Callsign meaning | a combination of Mix and Variety |
| Owner | Clear Channel |
| Website | www.wmvx.com |
WMVX is a commercial FM radio station in Cleveland, Ohio, USA, broadcasting at 106.5 MHz with a Variety Hits format. The station calls itself "Mix 106-5". Its transmitter is located in Parma, Ohio.
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[edit] History
In the 1960s the station was WXEN, whose calls stood for founder Xenophon Zapis. WXEN was one of two Cleveland stations (the other being WZAK which Zapis later founded) that featured mostly nationality programming, that is, one or two hour programs devoted to music and programming for different nationalities, such as Polish, Slovenian or Hungarian, with program hosts speaking in the native language. It used the slogan "The Station of the Nations." Tuschman Broadcasting Company sold the station to Booth Broadcasting of Detroit in 1964. Booth American installed a rock format on March 13, 1977 with the name "ZIP 106" [1], changing the call letters to WZZP on March 21, 1977.
The station changed to WLTF on March 5, 1984 and had a adult contemporary format as "Lite Rock 106½." Its "Lovelite" jingles were created for the station by Jim Brickman in 1987. WLTF was Cleveland's number one radio station through the late 1980s and early 1990s [2], with its morning program hosted by "Trapper Jack" Elliott also rated number one. Billboard magazine named WLTF the "Adult Contemporary Station of the Year" in 1991. Soon other stations such as WQAL and WDOK started competiting head-to-head with similar formats and gaining market share. The station flipped to Hot AC and changed its call letters to WMVX on October 17, 1997. The format changed again in 2005, to Clear Channel's version of the Jack FM format, emphasizing a large, relatively eclectic playlist.
[edit] Programming
[edit] Weekdays
- 6:00 a.m. to 10:00 a.m.: Brian and Joe
- 10:00 a.m. to 3:00 p.m.: Lori Bradley
- 3:00 p.m. to 7:00 p.m.: Daune Robinson
- 7:00 p.m. to 12:00 midnight: Jay Hudson
[edit] Sundays
- 7:00 a.m. to 10:00 a.m.: American Top 20 with Casey Kasem
- 8:00 p.m to 12:00 midnight: Backtrax USA with Kid Kelly
- 8:00-10:00: Backtrax 80's
- 10:00-12:00: Backtrax 90's
[edit] External links
- WMVX Official Web Site
- WXEN Timeline from Cleveland Broadcast Radio Archives
- Query the FCC's FM station database for WMVX
| FM Radio Stations in the Cleveland, Ohio Market (Arbitron #26)
By Frequency: 88.3 | 88.7 | 89.1 | 89.3 | 89.7 | 90.3 | 91.1 | 91.5 | 92.3 | 93.1 | 95.5 | 96.1 | 96.5 | 97.1 | 98.5 | 99.5 | 100.7 | 102.1 | 103.3 | 104.1 | 104.7 | 104.9 | 105.7 | 106.5 | 107.3 | 107.9 By Callsign: WAKS | WBWC | WCLV | WCPN | WCRF | WCSB | WDOK | WENZ | WFHM | WGAR | WJCU | WKFM | WKHR | WKKY | WKSU/WKSV | WMJI | WMMS | WMVX | WNCX | WNWV | WNZN | WQAL | WREO | WRUW | WXRK | WZAK |
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