West Coast Choppers

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West Coast Choppers
Type Private company
Founded
Headquarters California
Key people Jesse James
Industry recreational vehicles
Products motorcycles
Website http://westcoastchoppers.com/

West Coast Choppers is a company best known for selling chopper-style motorcycles. Some of their more well-known customers include celebrities such as Shaquille O'Neal, Keanu Reeves, Bill Goldberg, Kid Rock, James Hetfield, and Tyson Beckford. In recent years, under the management of Jesse James (His great-great-grandfather was a cousin of the legendary wild west outlaw Jesse James), the firm has expanded into licensing the brand onto other items and the creation of a television series on the Discovery Channel.


Contents

[edit] History

The company's rise to national prominence coincided with the 2001 shows Motorcycle Mania I and II and III airing on the Discovery Channel. With the release of these shows interest in Jesse James and the West Coast Choppers allowed to the firm to expand knowledge of its brand and to expand its already strong cult-like following. Jesse James has also narrated a recent 2006 Discovery show called History of the Chopper, where he makes his own master piece to commemorate the 1960s.

In 2001, the company's merchandise (along with the No Fear brand) was banned from the Simi Valley Unified School District in California based on its usage of the Iron Cross.

[edit] Fairness policy

Production of a custom West Coast Choppers motorcycle can take a year or more. Anyone who orders a motorcycle from West Coast Choppers receives it on a first-come, first-served basis. One cannot get their motorcycle early by paying more money or by virtue of celebrity status. There was a notable controversy over this policy when Fred Durst, frontman of Limp Bizkit, attempted to bribe the outfit to receive his motorcycle early. Jesse James turned him down, later saying, "I only sell bikes to cool people."

[edit] Presence in pop culture

West Coast Choppers merchandise, particularly T-shirts and hats, are popular among teenagers in the United States.

[edit] See also

[edit] References

[edit] External links

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