WEOK

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WEOK

City of license	Poughkeepsie, New York
Broadcast area	Mid-Hudson Valley
Branding	1340/1390 Radio Disney
First air date	1949
Frequency	1390 kHz
Format	Children
Power	5kW daytime (directional) 106 watts nighttime (directional)
Callsign meaning	See article
Owner	Cumulus Media

WEOK is an radio station licensed to Poughkeepsie, New York and serving the Mid-Hudson Valley. The station is owned by Cumulus Media broadcasts on 1390 kHz at 5 kilowatts daytime and 106 watts nighttime from a three-tower directional antenna array adjacent to the Cumulus cluster complex on Pendell Road in the Town of Poughkeepsie.

WEOK, and simulcast partner 1340 WALL in Middletown, New York, are two of the few Radio Disney affiliates not owned by Disney itself and have had this format since March 2005. The two stations have been simulcasting programming since September 1999 going through three prior formats.

[edit] History to 1999

WEOK signed on in 1949 as a daytimer and the second station licensed to Poughkeepsie after WKIP. The station chose the WEOK calls given that their original choice, WPOK (for POughKeepsie) was unavailable and the WEOK calls sounded familiar. Until the early 1960s, the station ran a full service middle of the road format and in 1962 added an FM signal at 101.5 MHz (now WPDH). The station began to lean toward soft rock by the mid 1960s and was more on an adult contemp[orary station by 1970.

In 1972, the Dyson family bought the WEOK stations and changes took place at both frequencies. While the FM side went on its own, the AM side began to lean towards Top 40 in an attempt which today would be considered to be Hot Adult Contemporary. Weekends included specialty programming including the start of the "Solid Gold Jukebox" hosted by WKIP refugee Rick McCaffrey (now of WBPM). This format lasted until 1981 when WEOK flipped to country in the wave of the "Urban Cowboy" fad but failed in the ratings and quickly left that format in 1983. Though WEOK returned to what it had left, it leaned more on oldies to the point of totally flipping to oldies in 1986. Two years later, this format was replaced when WEOK flipped to pop standards as a charter affiliate of Unistar's "AM Only" format, better known today as Westwood One's "Popular Standards" while retaining local programming drivetimes and parts of weekends. WEOK's oldies format and some of the airstaff (including Rick McCaffery)informally migrated to WCZX and in 1993 WCZX became a sister to WEOK through a local marketing agreement then an outright purchase in 1996.

[edit] History since 1999

The aging demographics of pop standards by the late 1990s led WEOK owner Crystal Radio Group (the spun-off Dyson family unit) to explore changing its format. In the summer of 1999, the decision was made to dissolve the formats of WEOK and sister WALL in Middletown and to launch a new format on the two frequencies. On September 6, 1999, WEOK dumped pop standards and joined with WALL to simulcast the talk format.

The stations became known as "News-Talk 13", an amalgam of Rush Limbaugh, Dr. Laura, Poughkeepsie-centric local host Larry Hughes, ESPN Radio, and assorted other programming including the rights to the New York Yankees, New York Giants, New York Jets, and Marist College mens basketball. Complaints that programming leaned too much towards one area or another, plus the high numbers of WABC from New York City, doomed this format. On August 28, 2000, WEOK and WALL flipped to ESPN Radio as its primary format as 1340/1390 ESPN Radio though Larry Hughes would remain for nearly another year and a brokered financial information show which had been on dating back to the standards format would continue to air. Not long after this flip, the Crystal group was sold to Aurora Communications though most of Crystal's employees survived the move.

The ESPN Radio simulcast worked in the short-term, however the flip of WEVD in New York City (whose signal is directional to the north) to the format in August 2001 led to a uncertain future for the format. After Aurora was bought out by Cumulus Media in April 2002 and new management came in, several new formats were explored ranging from a second try at talk radio to Radio Disney. The research-obsessed Cumulus decided to switch to a Spanish language format since it seemed that the Spanish population was growing in the Hudson Valley. In September 2002, WEOK/WALL flipped to El Ritmo ("The Rhythm"), a Spanish Contemporary format and the first of its sort in upstate New York. The new format was seen with a critical eye as some saw that Cumulus was ahead of their time, some saw that it would have done better on an FM frequency, and some others saw the move Cumulus as ignoring the far larger African-American population. Nevertheless, the hit-or-miss nature of El Ritmo's audience, concentrated in the cities of the area, led to the station getting little, if any, ratings and being a hard sell towards advertisers given that the overall Hispanic market share of the Hudson Valley is minuscule at best.

Though with some community support, the lack of support and lack of clients led Cumulus to flip WEOK and WALL in March 2005 to Radio Disney, the format it had nearly taken three years earlier.

[edit] External link

• Query the FCC's AM station database for WEOK