WBCX-FM

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WBCX FM Eclectic 89.1 is the radio station of Brenau University in Gainesville, Georgia. It has an effective radiated power of 875 watts and a height above average terrain of 166 meters or 545 feet, and covers Gainesville, northeastern metro Atlanta, as well as North Georgia. Its call sign originally stood for Brenau College Experiment.

Until the current station manager took over four years ago local programming was minimal at best; featuring no more than a few hours per week originating with students or any other local programming. The station broadcast an "Easy Listening" format that was completely automated.

Today WBCX provides a student and community oriented alternative to commercial radio; supplying listeners with the widest mix of music and diverse programming in the greater North Georgia area. Currently reaching the potential of over a million listeners from downtown Atlanta into areas of North and South Carolina.

WBCX changed its name two years ago to Eclectic 89.1 to reflect this new focus on diversity and variety.

Their Mission Statement is as follows: (Compiled and Agreed upon by WBCX DJs, and written by current Station Manager & Program Director, J. Scott Fugate.)

EDUCATIONAL MISSION:

1) Provide students at Brenau University with the unique experience of developing, programming and producing their own shows.

2) Allow opportunities for students to put quality and audience awareness before personal aesthetics; expanding their understanding beyond personal tastes.

3) Expose the students and community to new, classic, unique and eclectic music, artists and cultures.

CULTURAL MISSION:

1) Provide multi-cultural programming that will expand and unify the surrounding communities.

2) Provide programming that is not available on commercial stations -- or other non-commercial stations -- throughout the area.

3) Provide individuals throughout the Gainesville, North Georgia, and Atlanta communities with opportunities to communicate creatively & passionately over the airwaves . . . and connect with their community.

4) Break down cultural barriers through the blending of multicultural formats that are universally separate throughout the US.

ARTISTIC / AESTHETIC MISSION:

1) Provide the best quality of music and programming from a variety of genres.

2) Provide the most entertaining and educational programming on the air.

3) Encourage people to open their ears to new sounds, and open their eyes to the cultures which surround them by providing a genuine musical alternative.

4) Raise the bar for what passes as popular - or commercially successful - music.

5) Preserve & promote America’s only original art form -- jazz -- in all its forms, styles, and cultural developments throughout the 19th, 20th & 21st centuries.

COMMUNITY MISSION:

1) Allow the community to take back the airwaves from media conglomerates by producing or requesting their own programming.

2) Allow each DJ the freedom and opportunity to explore, expand, and spread their creative wings to the limits of their own imagination.

3) Develop a community that communicates, supports each other, and works together through cross promotion to illustrate our overall mission.

4) Encourage creative autonomy through community support and communication.

5) Tie the station and programming together through our mission.

6) Unify each individual show through the mood, feeling and mission of the format of which it is part.

7) Build trust and consistency for our listeners by providing constant quality.

8) Pursue personal excellence in full understanding of the policies of the station, the FCC, and awareness of what each other is doing!

BUSINESS MISSION:

1) To operate the non-profit station for educational purposes in such manner that the facilities involved shall be as nearly self-sustaining as possible.

2) Encourage synchronicity, cooperation, and promotion amongst community organizations for the greater benefit of the entire district.

The Eclectic 89.1 volunteer DJs pride themselveds in the fact that they can not be tied down to any of the ever-narrowing demographics that commercial radio seeks to capture. This station likewise does not seek to cater only to youth or alternative college culture. They seek to provide quality radio to people of all ages, tastes, races and cultures simultaneously.

Eclectic 89.1 has ten different formats -- each day has a different format with a different focus.

The formats are not based on musical genres (such as rock, jazz or soul), but moods, education, and a sense of quality music that is directly linked to its origins in the Jazz continuim of the 20th century, and the Classical continuim of the past six centuries.

The station seeks to build a sense of community through their passion for quality music. The DJs are all volunteers who pick the music they play based on knowledge and passion rather than that which has been selected by corporations, focus groups, charts or trends.

WBCX caters simultaneously to the rich and poor, the young and old, the rural and the urban, the white and black and Latin and Asian and middle eastern and all other cultures in between.