International Typographic Style

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Akzidenz Grotesk designed in 1896 for the H. Berthold AG type foundry. The face was a hallmark of the modernist Swiss Style.

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and left justified/ragged-right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.

[edit] See also

• Max Bill
• Armin Hofmann
• Josef Müller-Brockmann
• Paul Rand
• Emil Ruder
• Jan Tschichold

[edit] References

• Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
• Müller-Brockmann, Josef. Grid Systems in Graphic Design. Niggli: 1996. ISBN 7-2120-14-50.
• Ruder, Emil. Typography. Hastings House: 191981. ISBN 0-8038-7223-2.

[edit] External links

• internationalposter.com - International Typographic Style

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