Inktomi

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Iktomi is a spider-trickster god in Lakota mythology.

Inktomi was a Californian company that provided software for Internet Service Providers, which was founded in 1996 by UC Berkeley professor Eric Brewer and graduate student Paul Gauthier. The company was initially founded based on the real-world success of the search engine they developed at the university.

Their software was incorporated in the widely-used HotBot search engine, which displaced AltaVista as the leading web-crawler-based search engine, and which was in turn displaced by Google. In a talk given to a UC Berkeley seminar on Search Engines in October 2005, Eric Brewer credited much of the AltaVista displacement to technical differences of scale (Inktomi used distributed network technology, while AltaVista ran everything on a single machine).

The company went on to develop Traffic Server, a proxy cache for web traffic and on-demand streaming media. Traffic Server found a limited marketplace due to several factors, but was deployed by several large service providers including AOL. In November 1999 Inktomi acquired Webspective; in September, 2000, Inktomi acquired FastForward Networks; and in June 2001 Inktomi acquired eScene Networks. Webspective developed technology for synchronizing and managing content across a host of distributed servers to be used in clustered or distributed load-balancing. Fast Forward developed software for the distribution of live streaming media over the Internet using "app-level" multicast technology. eScene Networks developed software that provided an integrated workflow for the management and publishing of video content (now owned by Media Publisher, Inc.). With this combination of technologies, Inktomi became an "arms merchant" to a growing number of Content Delivery Network (CDN) service providers.

In earlier acquisitions Inktomi acquired C2B and Impulse Buy Networks, both companies which had pioneered the comparison shopping space and that had pioneered the performance based marketing market. With over 4 million products in registered in the service in 98, and serving millions of merchandise product offers daily across 20,000 websites including Yahoo!, MSN, and AOL shopping. Merchants paid a percentage of sales and or a cost per click for traffic sent to their websites, ultimately this model became known as Pay Per Click and was perfected by Google and Overture.

With the financial collapse of the service provider industry and overall burst of the Internet "bubble", Inktomi lost most of its customer base and ultimately was acquired by Yahoo! in 2002.